- P&G CEO Bob McDonald Chats About Categories, Markets
Around the Net In Brand Marketing, Thom Forbes - Friday, May 28, 2010
Dyan Machan takes a look around Procter & Gamble CEO Bob McDonald ...
- Household Cleaners Get Greener All The Time
Marketing Daily, Karl Greenberg - Thursday, May 27, 2010
A report from Packaged Facts says eco-friendly is where the opportunity i ...
- Both Style And Substance (The 'P' Words) In Diaper Advertising
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
...
- P&G Touting 'Black Is Beautiful' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
...
- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- Arm & Hammer Tells Pet Owners: 'Tag A Cat'
Marketing Daily, Tanya Gazdik - Thursday, May 20, 2010
To support the collaboration with the North Shore Animal League America, A ...
- Henkel Looks To Lock Down Brand Awareness
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily th ...
- Sharpie Uncaps 'Self-Expression' Effort
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
This week, the company is launching a social-media leg on its SharpieUncapped.c ...
- Class-Action Diaper Suit Charges P&G With Shifting Blame To Parents
Around the Net In Brand Marketing, Thom Forbes - Friday, May 14, 2010
...
- Colgate-Palmolive, VEVO 'Charging Up Music'
Marketing Daily, - Thursday, May 13, 2010
The co-branded (with the company's MaxWhite brand) online video series will spotlig ...
- P&G To Rate How 'Green' Its Vendors Are
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 13, 2010
...
- P&G, NBC Partner On Content For Boomers
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The content includes daily articles, instructional videos, blogs, quizzes and polls. T ...
- Taye Diggs To Do Virtual Book Reading For Alpo
Marketing Daily, Karlene Lukovitz - Monday, May 10, 2010
The book, a "how-to manual written by 20 'paw-thors'," was compiled fr ...
- A Behind-The-Scenes Peek At P&G's Response To Diaper Crisis
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
Jack Neff got an insider's look at Procter & Gamble and i ...
- P&G Turns To Infomercial For Olay Pro-X
Marketing Daily, - Friday, May 7, 2010
Women's Wear Daily reports that Procter & Gamble Co. has created ...
- Kim-Clark Veep Talks Turkey About Personal Care
Marketing Daily, Karl Greenberg - Thursday, May 6, 2010
"I came into K-C about two years ago starting on adult a ...
- Mass Media Pick Up Complaints About Pampers Dry Max Diapers
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Consumer complaints about rashes purportedly caused by Procter & Gamble's new Pampe ...
- Mead Johnson's Flavored Toddler Formula Faces Outcry
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Some mommy bloggers and nutritionists are critically targeting Mead Johnson Nutrition's Enfagr ...
- Tweens Using More Cosmetics; Teens, Young Women Using Less
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Tween girls -- those aged 8 to 12 -- represent an opportuni ...
- P&G Moves Into Pet Category Naturals
Marketing Daily, - Wednesday, May 5, 2010
The company says the move gives P&G a foothold in the "holist ...
- P&G Discussing International Sponsorship Of London 2012 Games
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
Procter & Gamble reportedly has spoken to ad agencies about creating ...
- Sustainable Packaging: Road Map Or Road To Nowhere?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
...
- J&J Recall To Hurt Sales, Not Brand Image
Marketing Daily, Karl Greenberg - Tuesday, May 4, 2010
"Not all recalls are equal, and in this case, McNeil was proactiv ...
- Proactiv Launches An Image Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
If you've ever had a teen with a burgeoning pimple, you kn ...
- P&G's Dawn Dish Detergent To Help Fight Oil Spill
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
...
- J&J's Recall Has Parents Rethinking The Value Of Brand Names
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Following Johnson & Johnson's voluntary recall of popular medicines such as Tyleno ...
- K-C's Huggies Brand Providing Grants To Momtrepreneurs
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Although female-run businesses grew two times faster than businesses as a whol ...
- Kraft, Coke Move To Vending Machines Resembling Large IPhones
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
...
- Taylor Swift Signs P&G Deal For CoverGirl Luxury Line Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
...
- Can Even A Great Ad Campaign Make People Rethink 'Depend'?
Engage:Boomers, Stephen Reily - Monday, May 3, 2010
If flawless advertising can't help this category recreate itself in the min ...