- Brut Slap-Happy For Younger Guys, Real Men
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
The effort plays on the idea of slapping someone who deserves ...
- Betty White, Sergeant's Host Pet Contest
Marketing Daily, Tanya Gazdik - Thursday, October 28, 2010
Finalists in each category will be reviewed by White, who will choo ...
- P&G's Marc Pritchard Touts Value Of PR
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
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- P&G Looks Outside Company For Great Ideas
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
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- Blogger Widget Helps P&G Clean Water Initiative
Marketing Daily, Karlene Lukovitz - Wednesday, October 27, 2010
Procter & Gamble is asking bloggers to use their power as agen ...
- Dove Brings 'Favorite Things' Contest to Radio City
Marketing Daily, - Wednesday, October 27, 2010
Glee-mania continues, this time with a contest featured by Dove Hair Car ...
- Prilosec Enlists NFL Players In Heartburn Defense
Marketing Daily, Tanya Gazdik - Tuesday, October 26, 2010
"The campaign provides an inside look at the NFL's toughest blockers a ...
- Dow Taps Beanstalk for Licensed DIY Line
Marketing Daily, - Monday, October 25, 2010
Dow says it will distribute products through home improvement and hardware reta ...
- P&G Puts Marketing Spotlight On Newer Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
Ellen Byron reports that Procter & Gamble is kicking off a "Ha ...
- Why Edwards' Avon Alliance Makes Scents
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
Carl Edwards, one of NASCAR's top drivers, signs a deal to crea ...
- Women Loving High-End Make-Up
Marketing Daily, - Tuesday, October 19, 2010
Looks like women are back to pricier face paint: The NPD Gro ...
- Walmart Locks In Exclusive On Fat Foam Hair Color Products
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 19, 2010
Jack Neff reports that Walmart has gotten a six-month head start ...
- J&J Recalls Another Lot Of Tylenol Because Of Musty Odor
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 19, 2010
Johnson & Johnson, which has recalled tens of millions of bottles ...
- MLB On A Mission With Steve Nash, Serena Williams, Mia Hamm
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 19, 2010
Baseball has signed a deal with Mission skincare products, whose co-founders a ...
- Pup-Peroni Hosts 'Couch Talk' Event
Marketing Daily, - Friday, October 15, 2010
Celebrities Mischa Barton, Kym Johnson from "Dancing with the Stars" and ...
- Vaseline Wants To Know How Consumers Use 140-Year-Old Brand
Around the Net In Brand Marketing, Thom Forbes - Friday, October 15, 2010
Vaseline Petroleum Jelly is 140 years old but it's still innovating, Partic ...
- Pert, Sure Shampoos Launch Ad Campaigns
Marketing Daily, - Thursday, October 14, 2010
Personal care brands Pert Plus and Sure, two brands that have h ...
- Report Suggests Food Label Naming Harmful Nutrients
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 14, 2010
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- Marcal Small Steps Declares Itself Official Sponsor Of Fall Foliage
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
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- Right Guard Total Defense, NBA In Overtime
Marketing Daily, Karl Greenberg - Tuesday, October 12, 2010
Right Guard deodorant brand, since 2006 a division of Henkel North Americ ...
- Meowing The Previously Unmeowable
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
Andrew Adam Newman reports this morning that yet another advertising taboo h ...
- Axe, Old Spice Make It Cool To Be Clean
Engage:Teens, Amy Henry - Thursday, October 7, 2010
Old Spice and Axe risked alienating their more traditional customers with the ...