News Brief
Dow Taps Beanstalk for Licensed DIY Line
Oct 25, 2010, 2:09 PM
The Dow Chemical Company has tapped selected brand licensing firm Beanstalk as part of its effort to develop a branded consumer product line for the home improvement and Do-It-Yourself (DIY) markets. Slated for launch next year the program involves the Dow Brand, Great Stuff Insulating Foam Sealant, and SafeTouch fiberglass-free insulation through licensees.
Dow says it will distribute products through home improvement and hardware retail channels like Home Depot, Lowe's, Ace, True Value and Walmart.
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