- PediaCare Launches Campaign To Grab Share
Marketing Daily, - Tuesday, November 30, 2010
The ads have a handheld camera motif meant to evoke home movie ...
- 'Fisk' Johnson Reaffirms Commitment To Disclose Ingredients
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Herbert Fisk Johnson III, chairman and CEO of S. C. Johnson &am ...
- Pepto-Bismol Names Best Places For Thanksgiving
Marketing Daily, - Tuesday, November 23, 2010
Pepto-Bismol & Sperling's BestPlaces announced study findings that identified the 10 be ...
- Coty To Acquire Skin-care Maker
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
...
- Luxury Beauty Products Flying Off The Shelf
Around the Net In Brand Marketing, Thom Forbes - Monday, November 22, 2010
Jack Neff reports that the upper crust is splurging on high-end beau ...
- P&G Gets Serious About Shaving
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 18, 2010
Procter & Gamble, which bought the upscale, 14-year-old Art of Shaving bra ...
- Prestone Donates To Firefighters Cause
Marketing Daily, - Wednesday, November 17, 2010
The company has also partnered with the NVFC and tapped Erron Kinn ...
- P&G, Walmart Launch Third Family Movie
Marketing Daily, - Wednesday, November 17, 2010
Procter & Gamble and Walmart's latest made-for-TV family movie, "A Walk ...
- Unilever Unveils 50 Sustainability Goals
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 16, 2010
Unilever has released a Sustainable Living Plan that expands on a commitme ...
- Clorox Sees Profit In Ranch-Dipped Pizza, Scented Trash Bags
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 11, 2010
When I see the word Clorox, I think of a laundry bask ...
- Up For Bid: Meister Brau, Braniff, Handi-Wrap, Dozen More
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 10, 2010
I've always found estate sales to be gloomy. Boxes of books wi ...
- P&G's Always Launches Menstrual Cycle App
Marketing Daily, Karl Greenberg - Tuesday, November 9, 2010
The application has a potentially large consumer base of women from the ...
- Shopper Marketing Grows Faster Than Digital, Social
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
It may not be as sexy as social media, Internet advertising, ...
- Duracell Gets Up To 6% Conversion With Interactive Promotion
Around the Net In Brand Marketing, Thom Forbes - Friday, November 5, 2010
...
- Transparency Issues Among Top '11 CPG Trends
Marketing Daily, Karlene Lukovitz - Thursday, November 4, 2010
Mintel defines one of its 12 key CPG trends in terms ...
- P&G's Always Launches Ovulation/Period App
Marketing Daily, - Thursday, November 4, 2010
Among other things, the app, which is a free download at t ...
- Is Your Marketing Campaign Risky Enough?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 2, 2010
The provocative headline sits atop a piece by M.P. Mueller, who spi ...