News Brief
P&G, Walmart Launch Third Family Movie
Nov 17, 2010, 3:46 PM
Procter & Gamble and Walmart's latest made-for-TV family movie, "A Walk in My Shoes," starring Nancy Travis, Philip Winchester and Yara Martinez airs on Friday, Dec. 3 on NBC. The movie is the third installment of their Family Movie Night Initiative to get parents and kids in front of the tube together.
The story has high school teacher Trish Fahey (Nancy Travis, "Three Men and a Baby," "Becker") unable to get the kids in her class and the apathy of their parents. After she suspends a basketball star in the school because of his poor academic performance a guardian angel puts her in the kid's mother's shoes literally.
The DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart starting Saturday, Dec. 4.
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