- Vaseline Men Launches NFL-Related Promotion
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
Unilever's Vaseline Men brand today launches a promotion called "Keep Your Gr ...
- Colgate Buys Unilever Business For $940 Million
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 25, 2011
Colgate-Palmolive has agreed to buy Sanex, the personal care unit of Unileve ...
- Arm & Hammer Launches Power Gel With Party Offer
Marketing Daily, - Thursday, March 24, 2011
Arm & Hammer is launching a gel-based laundry detergent called Power G ...
- Henkel Gets New Agency
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
Henkel has hired Red Tettermer & Partners, a Philadelphia-based independent agency, f ...
- Valvoline 'All In' For New 50% Recycled Motor Oil
Marketing Daily, Karl Greenberg - Tuesday, March 15, 2011
Valvoline is throwing almost all of its marketing budget this year behi ...
- 1st IPad IAd: Dove Gives Fans Shot At Meeting Magic
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
In its ongoing attempts to smooth the rough spots off American me ...
- Grooming Products Big Purchase For Hispanic Men
Marketing Daily, - Tuesday, March 15, 2011
Hispanic men not only associate the use of grooming products with person ...
- Report: Pet Food Ad Spend Set To Increase
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2011
Acquisitions and capital investments are reshaping the pet food market, which ...
- Seventh Generation Takes Green A Step Further
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Procter & Gamble, which has been trying to make its laundry deterge ...
- Brands Must Become Media Properties
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
Unilever CMO Keith Weed says an Axe-branded phone sold in Latin Ameri ...
- Trojan's Magnum, Ludacris Team For Second Year
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2011
The second annual Magnum Live Large Project, which will feature rap competitio ...
- P&G's Febreze Revenue Tops $1 Billion
Marketing Daily - Breaking News, Karl Greenberg - Wednesday, March 9, 2011
A Procter & Gamble Co. spokesperson confirmed that Febreze revenue over t ...
- Quaker State Gets Behind Kentucky Speedway
Marketing Daily, - Monday, March 7, 2011
Quaker State will be the title sponsor of the first ever NASC ...
- Rihanna To Help Beiersdorf Mark Nivea Centennial
Marketing Daily, Nina Lentini - Thursday, March 3, 2011
The multi-market digital and on-site activations will include Nivea's sponsorship of Rihanna ...
- Castrol Continues Competitive Fishing Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, March 2, 2011
Castrol is continuing its partnership with the FLW Outdoors tournament fishing organizati ...
- P&G Launches Compact Versions Of Detergents
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 1, 2011
Target will start selling Tide and Gain in compact packages, part ...