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P&G Launches Compact Versions Of Detergents

Target will start selling Tide and Gain in compact packages, part of Procter & Gamble's ongoing program to make its packaged goods eco-friendlier. The new detergents are compacted by one third, essentially offering the same number of loads in a smaller container. The company said it will do likewise with Cheer, Dreft and Ivory Snow, and that the new packaging can save up to 22 million pounds of total packaging in the U.S. and Canada each year.

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