- Gillette's FlexBall Faces Scruff And Skeptics
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 30, 2014
You'd be excused for thinking that a Fusion ProGlide FlexBall is so ...
- Quilted Northern Urges Gen Y To 'Stop Wiping'
Marketing Daily, Aaron Baar - Wednesday, April 23, 2014
It's not as gross as it sounds. The tongue-in-cheek online campaign's fu ...
- P&G Helps Grads With Professional Profiles
Marketing Daily, Aaron Baar - Tuesday, April 22, 2014
Brand representatives will offer beauty and grooming services and the chance ...
- Cetaphil Launches 'Gentle Power' Effort To Consumers
Marketing Daily, Nina Lentini - Tuesday, April 22, 2014
The campaign includes traditional media, social media, ecommerce, and media planning. ...
- Kimberly-Clark Launches Campaign For Poise Microliner
Marketing Daily, Karl Greenberg - Saturday, April 12, 2014
The brand is backing the product with a campaign using the S ...
- Thompson's Water Seal Enlists Actual Seal
Marketing Daily, Tanya Gazdik - Sunday, April 13, 2014
It might seem like an obvious creative direction, but a TV sp ...
- L'Oreal Paris Launches Melanoma Awareness Campaign
Marketing Daily, Karl Greenberg - Thursday, April 10, 2014
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keato ...
- Clorox, Second City Get Real With 'Ick Awards'
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2014
The Oakland, Calif.-based company on Wednesday night is partnering with Chicago's fam ...
- Lost Lighter? Zippo Shares The Pain With New Microsite
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2014
The company says it has gotten thousands of messages from people w ...
- Kimberly-Clark CMO Urges End To Status Quo
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2014
"The investment in the status quo is massive," says Clive Sirkin, speaki ...