Despite having lived a good portion of their lives publicly online, new college grads may not distinguish between posting a selfie from a party on Facebook and having a professional-looking profile on a business networking site. Have no fear, grads: Procter & Gamble is here to help.
This summer, P&G’s Beauty and Grooming division has launched “Face The World,” a Web site and three-university tour to help students create their professional profiles. The goal is to help new college graduates develop their personal brands and express their professional side online more confidently.
“There is a gap with students struggling with how to properly and confidently show up on a more professional networking site,” a company representative tells Marketing Daily. “However, evidence shows that a picture is worth a thousand words and can give students a competitive edge.”
Stops on the tour are: the University of Georgia, the University of San Francisco and Northwestern University in Evanston, Ill. At those locations, representatives from P&G brands such as Aussie, CoverGirl, Gillette, Olay, Secret and Venus will offer beauty and grooming services and the chance to take a professional profile photo. LinkedIn career specialists will also be on hand to help students update their profiles for maximum attention.
“The campus events are aimed at educating students on the ground about the building blocks to help them earn recognition from recruiters who visit the site on an ongoing basis to identify smart, solid talent allowing them to remain a contender in today’s competitive job market,” the representative says.
P&G has also created a Web site, www.facetheworldIRL.com, offering the same information, such as “The Power of the Photo,” “10 Easy Steps to a Professional Beauty Look” and “What Makes You Unique.”
“Both the tour and [the Web site] are aimed to provide soon-to-be college grads with the building blocks to help them earn the recognition from online recruiters and prospective employers allowing them to remain contenders in today’s competitive job market,” the representative says.