- Why The New iPhones Will Sucker-Punch - Then Rocket-Launch - Intelligent Packaging
Marketing Insider, Udo Panenka - Friday, October 27, 2017
With the launch of the iPhone 8 and iPhone X, I belie ...
- New Bud Packaging Features Names Of States With Its Breweries
Marketing Daily, Karlene Lukovitz - Thursday, July 6, 2017
The cans and bottles are promoted via social media and radio spo ...
- Sprite's Summer Push Features Rappers' Lyrics On Packaging
Marketing Daily, Karlene Lukovitz - Monday, June 19, 2017
The summer effort, an extension of Wieden + Kennedy New York's "Wan ...
- Smirnoff #LoveWins Bottles Feature Real LGBTQ Couples
Marketing Daily, Karlene Lukovitz - Monday, May 22, 2017
The brand's efforts to drive awareness of the bottles and associated conte ...
- Lean Cuisine Wins Top Prize In Nielsen's First Packaging Awards
Marketing Daily, Karlene Lukovitz - Tuesday, May 2, 2017
"Package design often doesn't get the attention or respect it deserves compar ...
- Periscope To Handle Digital, Design For Jack Link's
MAD, Steve McClellan - Thursday, October 13, 2016
Periscope will manage the strategy and execution for the client's digital marketi ...
- Sugarlands Distilling Company Adds New Flavors, Sweet Packaging
Out to Launch, Amy Corr - Wednesday, October 5, 2016
Sugarlands Distilling Company, producer of moonshine in Gatlinburg, Tenn., recently added t ...
- Kellogg Preps For Olympics With VR Video
Marketing Daily, Tanya Gazdik - Monday, June 20, 2016
"We're seeing great engagement with fans and expect things to really ra ...
- Latest Six-Pack Snack: The Ring Holder It Came With
MAD, Larissa Faw - Wednesday, May 18, 2016
Made of beer byproducts, it's being promoted as a greener alternative ...
- Krispy Kreme Celebrates Superheroes With Free Donut Promotion
MAD, Larissa Faw - Friday, April 29, 2016
In order to support this promotion, the NC-based doughnut franchise partnered wi ...
- Purina Campaign Focuses On U.S. Manufacturing
Marketing Daily, Tanya Gazdik - Wednesday, November 25, 2015
The campaign, which includes TV, digital and packaging, uses employee stories ...
- Heineken Continues Love Affair With Bond
Marketing Daily, Tanya Gazdik - Friday, September 25, 2015
The campaign is Heineken's "most innovative ever," says Ralph Rijks, Heineken U ...
- Hormel Natural Choice Taps Judy Greer For 'Relaunch' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 19, 2015
The print ads for the new "Make the Natural Choice" campaign, fr ...
- Planters NUT-rition Launching First National Campaign Since 2012, Along With Updated Packaging
Marketing Daily, Karlene Lukovitz - Thursday, May 14, 2015
The brand's new packaging, debuting this month, now includes a prominent ar ...
- Chipotle To Print Winning Student Essays On Packages
Marketing Daily, Karlene Lukovitz - Wednesday, May 6, 2015
Through May 31, middle school and high school students ages 13 ...
- Chobani Launches Lifestyle-Themed Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
The ads, which will run on television during prime time through t ...
- Budweiser Teams With National Parks, 13th Witness For Promotion
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2015
Budweiser has announced its commitment to the environment through a partnership wi ...
- Coke Expanding 'Share A Coke' For Summer 2015
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
This time, the number of popular U.S. first names on bottles wi ...
- Maxwell House In Multi-Race Sponsorship Of Waltrip NASCAR Team
Marketing Daily, Karlene Lukovitz - Sunday, April 12, 2015
Two-time Daytona 500 champion Michael Waltrip reports that he will be tweeti ...
- Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
"Think of that: Many millions of people actually do enjoy a fizz ...
- Unilever Launching 16 New Frozen Treats
Marketing Daily, Karlene Lukovitz - Friday, March 27, 2015
The new twists include a special edition of Popsicles tying in wi ...
- Johnnie Walker Unveils Smart Bottle That Sends Marketing Messages
Marketing Daily, Karlene Lukovitz - Thursday, March 5, 2015
Johnnie Walker's premier Blue Label blend has unveiled a prototype "smart bottl ...
- Court Throws Out 'All Natural' Labeling Suit Against Dole
Marketing Daily, Karlene Lukovitz - Monday, December 15, 2014
In the past few years, food companies have experienced a significant increa ...
- Bud Light Intros New Bottle Design
Marketing Daily, Tanya Gazdik - Wednesday, December 10, 2014
"These new bottles are the epitome of our 'Up for Whatever' mindset ...
- When It's Time For A Change: Lessons In Re-Branding
Marketing: CPG, Blake Crist, Eric Pakurar - Tuesday, September 23, 2014
To understand the thinking behind major brand redesigns, it is crucial ...
- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packag ...
- Gatorade Expands Comics Concept, Including Bottles
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
This time, in addition to their comic books, each superhero character wi ...
- Heineken Light Tastes Great, But Not On TV
Marketing Daily, Aaron Baar - Thursday, July 17, 2014
Heineken takes direct aim at the regulations placed on beer advertising wi ...
- Mike's Rebranding Promo Marks 1M Facebook Fans
Marketing Daily, Karlene Lukovitz - Friday, June 20, 2014
Within a day of ID'ing Paul Siano of Orland Park, Ill. ...