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spirits
Smirnoff, Absolut Take Local, Global Tacks On Limited-Edition Bottles
- by Karlene Lukovitz @KLmarketdaily, July 26, 2018
Rival vodka brands Smirnoff and Absolut are both out with new limited-edition bottles — but one is taking a highly localized approach, while the other is pushing a global unity theme.
Smirnoff parent Diageo has begun releasing limited-edition bottles with designs inspired by specific North American cities.
The first two …
