- Behind Amazon's Move To Expand Ads On Third-Party Sites
Search & Performance Insider, Laurie Sullivan - Friday, August 18, 2023
Skai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Google Must Face Claims It Overcharged Pay-Per-Click Advertisers, Judge Rules
Digital News Daily, Wendy Davis - Wednesday, August 16, 2023
Google isn't entitled to summary judgment in a long-running battle with ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 21, 2023
Microsoft's development of its own version of Google's Performance Max platform, rebrandi ...
- Microsoft Performance Max Opens In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Microsoft has opened its Performance Max platform in beta to select market ...
- To Have And To Hold: B2C Brands Face Customer Churn, Channel Shifts
Email Insider, Ray Schultz - Tuesday, July 18, 2023
Email now ranks as the least effective channel for customer retention, Spect ...
- Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries
Search & Performance Insider, Laurie Sullivan - Thursday, July 6, 2023
Marketers are tasked with staying on top of a growing number ...
- Yahoo Prepares To Go Public, Again
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 4, 2023
Yahoo CEO Jim Lanzone has a goal to take the company throu ...
- Search's Influence Demonstrated In Total Economic Impact Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Lucidworks commissioned Forrester Research to build a Total Economic Impact Study th ...
- Selling On Amazon? NP Digital Shares Tactics To Succeed
Search & Performance Insider, Laurie Sullivan - Wednesday, June 28, 2023
David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainti ...
- Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Carnival, the biggest brand in cruising, had 14.4 million visits to i ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
The potential and power of creativity is part of being human, ...
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Trust may become more than a buzzword for most paid-search ads a ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Search & Performance Insider, Laurie Sullivan - Thursday, May 18, 2023
Marketers are expected to spend $110 billion in 2023 on paid sear ...
- Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With Data
Search & Performance Insider, Laurie Sullivan - Wednesday, May 17, 2023
Being more intimate with the numbers helps marketers question why something wor ...
- Search Ads Cost Per Lead Rise, Conversions Fall
Search & Performance Insider, Laurie Sullivan - Tuesday, May 16, 2023
The cost of generating leads through search ads rose, while conversion rat ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
Instacart is building out its retail network initially by adding retailers ...
- Agency PMG Integrates Its Platform With OpenAI API
Search & Performance Insider, Laurie Sullivan - Thursday, April 27, 2023
PMG has integrated its technology platform Alli with OpenAI's generative AI A ...
- Tinuiti Data Shows Amazon's Share Of Google Shopping Impressions Rose
Search & Performance Insider, Laurie Sullivan - Wednesday, April 26, 2023
Ad investment slowed in second-half 2022, while year-ago comparisons declined, according ...
- Digital Media Entrepreneur Creates Search, Measurement Podcast Company
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2023
Tree Goat Media, which uses AI and machine learning to identify momen ...
- How U.S. Consumers Really Think About Online Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Tinuiti found that 88% of respondents to its recent survey believe technolo ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- Microsoft Advertising Expands Latin America Presence Through Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Microsoft Advertising will expand its presence in the Latin America region throu ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Fashion Label Uses AI Merchandising To Improve Site Search By 25%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2023
Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases fr ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Microsoft introduced plans for additional ads in its AI-powered Bing engine a ...