- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
Search & Performance Insider, Laurie Sullivan - Friday, March 17, 2023
CHEQ research shows that more than 40% of all traffic online ...
- Google Rolls Out Core Algorithm Update
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 16, 2023
Google's March 2023 core algorithm update is now rolling out. Matt Southe ...
- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Search & Performance Insider, Laurie Sullivan - Wednesday, March 15, 2023
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- Bing Chat Could Replace Answers In Search
Search & Performance Insider, Laurie Sullivan - Monday, March 13, 2023
When Microsoft introduced Bing Search with ChatGPT, I thought it would eventual ...
- Google Ads: How Much Companies Spend
Search & Performance Insider, Laurie Sullivan - Friday, March 10, 2023
Go Fish Digital during the past years has worked with many softwa ...
- TikTok Pushes Harder Into Search Ad Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2023
TikTok has been testing search ads by invite only since March 202 ...
- DMi Partners Ups 4 Staffers To VP Roles
MAD, Fern Siegel - Tuesday, February 21, 2023
The Philadelphia-based DMi Partners reported a 26% uptick in revenue year-over-year. ...
- Rage Clicks, Slow Page Loading Drove Increase In Web Bounce Rates, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
Email is a relatively small contributor to traffic, while direct is firs ...
- Google Releases Tactics For Account-Level Negative Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
Creating a list of negative keywords allows marketers to block ads fr ...
- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
While total YouTube spend increased just 3% YoY in Q4 2022, ...
- How 2022 Trends Will Affect 2023 Advertising
Search & Performance Insider, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- If The DOJ Sues Google, Again, What Are Its Options?
Search & Performance Insider, Laurie Sullivan - Tuesday, January 24, 2023
The DOJ is preparing a lawsuit against Google based on its advertisi ...
- Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization
Search & Performance Insider, Laurie Sullivan - Monday, January 23, 2023
When does a company know it needs a chief revenue officer? "Insi ...
- Paid-Search Ad Spend Falls 18% On Average In December
Search & Performance Insider, Laurie Sullivan - Monday, January 9, 2023
The average daily amount spent in paid-search advertising fell 18% in Decemb ...
- 2023 Trends In Search Marketing And Performance From Your Peers
Search & Performance Insider, Laurie Sullivan - Friday, December 30, 2022
It's impossible to predict the path of technology, but many have co ...
- SEO Tips To Offset Inflation In 2023
Search & Performance Insider, Laurie Sullivan - Friday, December 23, 2022
As traditional and paid-media costs rise, SEO in particular has become t ...
- Microsoft Store Ads To Become Generally Available In January
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
Microsoft Advertising has further expanded internationally and released new updates for Hot ...
- Marin Reintroduces Company Platform, Announces Budget Optimizer
Search & Performance Insider, Laurie Sullivan - Friday, December 16, 2022
Marin Software recently reintroduced the company and its platform as MarinOne ...
- Yext Releases Search, Social, Publisher Features To All As 2022 Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2022
Listings Verifier and other features support Yext's Answers Platform. Twitter and Instagr ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- SEO Adoption Rates Rising As Marketers See Benefits
Search & Performance Insider, Laurie Sullivan - Monday, December 5, 2022
Marketers want to make the best use of all investments as pa ...
- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
Microsoft Advertising has released updates to its Audience Targeting feature and Audien ...
- Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Search & Performance Insider, Laurie Sullivan - Wednesday, November 30, 2022
A glitch in Amazon's system caused many advertisers to potentially overspend ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 28, 2022
The collaboration will help advertisers face the challenge of successfully targeting a ...
- Google Quietly Tests New Way For Publishers To Monetize Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 23, 2022
Google is testing a new feature with publishers that will enable th ...
- Google Urged To Stamp Out Misleading Abortion Ads
Digital News Daily, Wendy Davis - Tuesday, November 22, 2022
"We ask you to address issues with misrepresentation in advertising on Google ...
- Baidu Benefits From Online Advertising Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Despite continued lockdowns due to COVID-19, China's largest search engine Baidu report ...