- Google Exclusivity And DOJ's Battle Over Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 9, 2022
Google pays billions of dollars to other companies to keep its sear ...
- Google Experiencing Issue Affecting Ads Manager Data Transfer
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 8, 2022
Some publishers may notice missing data in their Ad Manager Data Transf ...
- Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
- Marketers Now Can Import Pinterest Ads Into The Microsoft Audience Network
Search & Performance Insider, Laurie Sullivan - Tuesday, September 6, 2022
Microsoft Advertising launched several features Tuesday, including a Pinterest Import to suppo ...
- Google Officially Kicks Off Shopping Season At Think Retail
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 30, 2022
Google officially kicked off its holiday shopping countdown Tuesday at Think Retai ...
- Amazon Upgrades Ad Partner Status For Select Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
Amazon has granted some of its ad partners "advanced" status after launchi ...
- Taktical Digital Acquires KonvertLab
Email Marketing Daily, Ray Schultz - Tuesday, August 23, 2022
Taktical is a growth agency that supports email marketing, SEO and pa ...
- Microsoft Bing Adds Price History, Coupons, Ethical Ratings To Shopping Searches
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
Bing has added search results that show product price history, available coupo ...
- Google Search Outage Causes Issues With Quality And Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 9, 2022
Google Search briefly experienced complications from a nearby electrical fire that l ...
- Microsoft Research Paper Resurfaces To Benchmark Interference For Sponsored Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2022
A group of Microsoft Research scientists published a paper that attempts ...
- How Apple IDFAs Still Affect Advertising
Search & Performance Insider, Laurie Sullivan - Friday, July 29, 2022
PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after App ...
- Skai: Q3 2022 Could Become Rockiest Road For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Despite recession fears, overall, spending growth rose in Q2 2022, with reta ...
- Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds
Television News Daily, Wayne Friedman - Thursday, July 14, 2022
Rising ad spending for TV and streaming is coming from digital a ...
- Consumer Awareness Drives Web Traffic For Fashion Brands
Research Intelligencer, - Thursday, July 14, 2022
Shoppers who are familiar with fashion brands are most likely to se ...
- Google Performance Max Automates Precise Targeting, Adjusts Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
On Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Affiliate Fraud Finds A Benchmark
Search & Performance Insider, Laurie Sullivan - Monday, July 11, 2022
BrandVerity is working on creating a benchmark that will give advertisers ...
- Warby Parker Defeats 1-800 Contacts' Suit Over Search Ads
Digital News Daily, Wendy Davis - Tuesday, June 28, 2022
Handing a defeat to 1-800 Contacts, a judge has dismissed the retailer ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Roe V. Wade Decision To Change The Way Marketers Advertise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
The overturning of Roe v. Wade may prompt people to move aw ...
- Microsoft Advertising AI Determines When Purchases From Searches Return Cash Back
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Microsoft Ads now offers a full cashback program tied to search ...
- Google's Optimization Score: Applying 10 Recommendations Changes Results, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
Fluency ran tests to determine whether improving the Google Optimization Scores us ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Google's parent company Alphabet will allow rival ad intermediaries to place a ...
- GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
GR0, which began as an SEO firm, moves into paid search wi ...
- Yandex CEO Arkady Volozh Steps Down After EU Imposes Sanctions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 6, 2022
The EU imposed sanctions on Volozh on Friday as part of i ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Kids believe their generation has a much clearer understanding of gender compar ...
- Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
Microsoft Advertising held its Activate 2022 Asia-Pacific conference online late Wednesday, ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Search & Performance Insider, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- NP Digital COO Talks About Explosive Growth, Agency Hires 125 In 3 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2022
Brittany Richter, chief operating officer, NP Digital U.S., talks about how ...