- LIN TV Buys Stake In Nami Media
Online Media Daily, Fern Siegel - Wednesday, November 30, 2011
LIN TV has expanded its digital portfolio, buying a majority stake ...
- NFC Use In Mobile Marketing Could Net $300M
Online Media Daily, Steve Smith - Wednesday, November 30, 2011
Mobile marketing uses of mobile-centric NFC chip technology could account for 7 ...
- Moneyball And Media
Performance Insider, Gary Kreissman - Thursday, October 13, 2011
Whether or not you’ve seen the "Moneyball” movie or read Michael Lewis&rsqu ...
- Brand Awareness Up 146% Through Type-In Ads
Online Media Daily, Laurie Sullivan - Wednesday, October 5, 2011
Type-in ads, also known as CAPTCHAs, can improve brand recall by 67 ...
- Paid-Search Investments Strengthen, Display Rises, RTB Heating Up
Online Media Daily, Laurie Sullivan - Tuesday, October 4, 2011
Advertisers invested 7% more in search advertising during Q3 2011, compared wi ...
- Getting New Customers In This Endless Recession
Performance Insider, Gary Kreissman - Friday, August 19, 2011
We all know the script now, don't we? The latest financial cris ...
- Social Media Delivers -- But Multichannel Integration Delivers More
Performance Insider, Lisa Arthur - Friday, June 24, 2011
Without question, social media is proving itself increasingly valuable as a w ...
- New WPP Unit Shifts Focus From Madison To 10th Avenue, Combines Outdoor, Mobile, Content, Performance
MediaDailyNews, Joe Mandese - Thursday, April 28, 2011
As far as streets go, New York City's Madison Avenue may sti ...
- Putting It All Into Context
Performance Insider, Jesse Chenard - Thursday, March 31, 2011
What state of mind are you in when you read your favori ...
- Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal
MediaDailyNews, David Goetzl - Tuesday, March 29, 2011
Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will all ...
- Why Verifying Identities Is Mission-Critical To Lead Generation
Performance Insider, Chris McArdle - Friday, March 11, 2011
Whether you're running an inbound call center or generating leads online, t ...
- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
MediaDailyNews, Joe Mandese - Monday, February 28, 2011
Strata, the media-buying technology provider owned by Comcast Corp., this morning wi ...
- Picture This!
Performance Insider, Jesse Chenard - Friday, January 28, 2011
What we see has a profound effect on what we do, h ...
- Performics Launches Global Performance And Search Marketing Agency
Online Media Daily, Laurie Sullivan - Sunday, January 23, 2011
Multinational companies taking marketing budgets online now have support from the sear ...