- To Avoid Disclaimers, Drug Makers Don't Name Brands
Around the Net In Brand Marketing, Thom Forbes - Friday, August 29, 2008
Under Food and Drug Administration rules, ads that don't directly name ...
- 'Swiss Army Drugs' Present Challenges
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 26, 2008
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- Drug Makers Call It Education; Critics Say It's Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 20, 2008
Tens of millions of girls and young women have been vaccinated again ...
- Benadryl Tops In Brand Buzz As Hay Fever Season Begins
Marketing Daily, Aaron Baar - Monday, August 18, 2008
[Pharma] YouGovPolimetrix's BrandIndex attributes Benadryl's high rankings over the other products ...
- Drug Ads Suffering From Recall Malaise
Around the Net In Brand Marketing, Thom Forbes - Friday, August 15, 2008
Prescription drug ads became less memorable for consumers between this year a ...
- Horizon Media Wins Sinupret Account
MediaDailyNews, - Tuesday, August 5, 2008
Horizon Media has been named media agency of record for Bionorica's nation ...
- Biotech Drugs Not Subject To Generic Competition
Around the Net In Brand Marketing, Thom Forbes - Friday, August 1, 2008
Bristol-Myers Squibb's offer Thursday for the remaining 83% of ImClone Systems th ...
- MEC Lands Novartis $300 Million Media Duties
Around the Net In Media, Joan Voight - Friday, August 1, 2008
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