Award-winning advertising has promoted the vaccines. Before the film "Sex and the City,"
some moviegoers in the U.S. saw ads for Gardasil. On YouTube and in advertisements on popular shows like "Law and Order," a multiethnic cast of young professionals urges girls to become "one less
statistic" by getting vaccinated.
The vaccine makers have also provided money for activities by patients' and women's groups, doctors and medical experts, lobbyists and political organizations interested in the disease, sometimes in ways that skirt disclosure requirements or obscure the companies' involvement. But even critics of the marketing efforts recognize the benefits of the vaccines.
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