- Jeff Wiltrout Joins Merkle As VP
Marketing Daily, - Tuesday, March 31, 2009
At the database marketing agency, Wiltrout will manage a team of accou ...
- Firm Faulted With Targeting Pharma Ads At Survey Respondents
Marketing Daily, - Friday, March 27, 2009
The New York Times reported that nine million people who have tak ...
- Online Age Quiz Is A Window For Drug Makers
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
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- Despite Praise, Alcoholism Drug Meets Resistance
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
Despite a litany of similar testimonials about its effectiveness, a drug call ...
- Drug Industry Advocates Join Chorus To Split FDA
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
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- NAD: Excedrin's Claim Of 15-Minute Headache Relief Is Hooey
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
The National Advertising Division says that Extra-Strength Excedrin's claim about headache reli ...
- Claritin Adds Charity To NASCAR Campaign
Marketing Daily, - Wednesday, March 18, 2009
This allergy season, the brand will donate $1 to the National Safe ...
- Lawmakers Advance Plan For Generic Biotech Drugs
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 12, 2009
A bipartisan proposal unveiled in Washington, D.C., yesterday would open a va ...
- Roche To Take Over Genentech For $47 Billion
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 12, 2009
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- The Next Wave Of Possible Pharma Buyouts
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 10, 2009
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- Merck Boosts Product Pipeline With Schering-Plough Purchase
Around the Net In Brand Marketing, Thom Forbes - Monday, March 9, 2009
Merck is buying rival Schering-Plough for $41.1 billion in cash and shar ...
- Depressed Economy + Anxious People = Rising Branded Rx Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 5, 2009
Despite lower marketing spending, IMS Health data show sales of major prescripti ...
- Justices Rule Against Wyeth; Consumers Can Sue In State Courts
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 5, 2009
In a major setback to pharmaceutical companies, which face thousands of lawsui ...
- Consumers Prefer To Learn About Drugs Online
Marketing Daily, - Tuesday, March 3, 2009
Web sites like WebMD placed second on the list of how consume ...