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Tag results for "pharma" for December 2010
The Relevance Question: Balancing Brand Benefit With Patient Centricity
Marketing: Health, Sarah Larcker - Friday, December 24, 2010
At the 2010
ePatient
conference in October, the Lance Armstrong Foundati ...
FDA Frustrates Pharma With Digital Guidelines Delay
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 23, 2010
At least one ad agency president is calling "bullshit" to the Fo ...
Carat Renews Pfizer Script, Retains $1.2 Billion Pharma Account
MediaDailyNews, - Wednesday, December 22, 2010
Aegis's Carat unit has retained pharma giant Pfizer's estimated $1.2 billion med ...
Pharma Worse Than Defense Contractors, Report Alleges
Around the Net In Brand Marketing, Nina Lentini - Monday, December 20, 2010
The Public Citizen report said off-label promotion of drugs was the N ...
Pharma Looks To FDA For Social Media Guidelines
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
The Food and Drug Administration will soon issue guidelines to pharmaceutical fir ...
Pfizer Finds Cure For The Bottom Line In Deals, Not Drugs
Around the Net In Brand Marketing, Nina Lentini - Monday, December 13, 2010
What is a pharma giant to do when sales are being lo ...
Orexigen Wins FDA Advisers' Backing For Obesity Drug
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
The La Jolla, Calif.-based company watched the Food and Drug Administration's foc ...
Pfizer Marketing Exec Tapped For CEO After Kindler Calls It Quits
Around the Net In Brand Marketing, Nina Lentini - Monday, December 6, 2010
Ian Read, 57, head of sales and marketing for the pharmaceutical gian ...
Compliance Concerns? Maybe Focus On Curation
Marketing: Health, Chad Capellman - Friday, December 3, 2010
While no single piece of information would convince an audience that ...
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