- MDC Acquires Pharma Shop Concentric
MediaDailyNews, - Friday, September 30, 2011
MDC Partners has acquired a majority stake in fast-growing healthcare agency Concentr ...
- Bayer Puts U.S. Media Assignment In Review
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
Bayer has kicked off a review of its U.S. media assignment, ju ...
- Amgen To Supreme Court: Please Legalize Kickbacks
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 29, 2011
Amgen is arguing to the Supreme Court that the federal False Clai ...
- Breaking Up Is Hard To Do: What Do You Do With Your Community?
Marketing: Health, Neil Weisman - Tuesday, September 27, 2011
It's easy to understand why every marketing plan seems to have ...
- Kaiser Permanente Ads Encourage Better Health
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2011
Created by Warren, Mich.-based Campbell Ewald, the work is based on resear ...
- In The Year 2018: Planning Your Marketing For The Next Seven Years (Sort Of)
Marketing: Health, Chris Iafolla - Tuesday, September 13, 2011
On Aug, 15, Facebook rolled out a significant change to its platfo ...
- We Are Playing A New Game ... Why Do Pharma Marketers Keep Using The Old Playbook?
Marketing: Health, Matt McNally - Friday, September 9, 2011
A 300-pound linebacker would look rather silly trying to keep up wi ...
- Takeda Launches Campaign To Talk About Gout
Marketing Daily, - Wednesday, September 7, 2011
Takeda Pharmaceuticals is going to Nascar racetracks to talk about gout, t ...
- The Rx for Social Media Headaches
Online Media Daily, Michael Frick, Rachel Gordon - Friday, September 2, 2011
All of the buzz over social media -- and a lack ...