- Facebook Forces Drug Companies To Open Their Walls
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
Pharmaceutical companies will no longer be able to block public comments ...
- What's Next For Pharma Marketers? Asking The Right Questions
Marketing: Health, Michael Golub - Friday, August 12, 2011
Remember 1994? The World Series was cancelled because of a players strik ...
- Content Creation: Where Pharma Social Media Goes To Die
Marketing: Health, Chris Iafolla - Tuesday, August 9, 2011
Congrats! You've decided to embark on a pharmaceutical social media odyssey. ...
- Who'll Benefit From Express Scripts-Medco Merger?
Marketing Daily - Top of the News, Thom Forbes - Friday, July 22, 2011
Let me get this straight: The gobbling-up of Medco Health Solutions ($ ...
- Online Product Integration, Pharma-style
Marketing: Health, Aryeh Lebeau - Friday, July 22, 2011
Fortunately, thanks to a little something called "fair balance," you won't s ...
- Global Push On Tap For Merck and Roche's Victrelis
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Two months after Merck & Co. and Roche inked a deal ...
- Medicis Likely Without Leader With Tragedies At Shacknai Mansion
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
Medicis CEO Jonah Shacknai is unlikely to lead the pharma company, ...
- What Pharma Can Learn From Lady Gaga
Marketing: Health, Johanna Skilling - Tuesday, July 12, 2011
I admit it; I'm late to the Lady Gaga phenomenon. But ...
- Case In Point: Bayer Apologizes for Tweeting
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Bayer's apology for two tweets about the erectile dysfunction drug Levitra a ...
- Health Care Companies' Social-Media Problem
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Health care companies that market drugs are going to stay away fr ...
- Meta-Study Researchers To Pfizer: Quit Chantix
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 5, 2011
A meta-analysis that looks at 14 clinical trials involving 8,216 patients ...
- Cancer Experts Shoot Down Genentech's Avastin For Breast Cancer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
A federal committee of cancer experts advising the Food and Drug Administrati ...
- Cost Of 'Life-saving' Drugs Underlies Debate
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 29, 2011
Debates are raging over the long-term effectiveness of certain drugs in fighti ...
- Facebook Advertising: 3 Essential Steps To A Successful Campaign
Marketing: Health, Neil Weisman - Tuesday, June 28, 2011
Facebook advertising campaigns requires a lot of time, oversight, analysis and attenti ...
- Supreme Court Backs Pharma
Marketing Daily, - Friday, June 24, 2011
Pharma marketers are on the winning side of a U.S. Supreme Cou ...
- FDA Approves New Epilepsy Drug, Marketing Delayed
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 14, 2011
The FDA has approved GlaxoSmithKline and Valeant Pharmaceuticals' new anti-epilepsy drug ezogabi ...
- Another Drugmaker To Pay For Off-Label Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 13, 2011
UCB has agreed to pay $34 million to resolve claims it market ...
- Lilly Wins Versus Amylin Over Diabetes Drug Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Eli Lilly won a ruling in a lawsuit brought by Amylin Pharmaceutical ...
- Dear Pharma Brands: No One 'Likes' You
Marketing: Health, Sarah Larcker - Friday, June 10, 2011
First, because of regulatory restrictions, pharma brands generally don't provide much val ...
- Johnson & Johnson Has To Pay
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 6, 2011
A judge in South Carolina has ordered Johnson & Johnson unit Ortho-McNeil-Janss ...
- Amylin Is Suing Eli Lilly Over Diabetes Drug
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 18, 2011
Amylin has filed a suit in the U.S. District Court for t ...
- Merck, Roche To Collaborate On Marketing Hepatitis C Treatment
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 18, 2011
The two pharma companies will work together to market treatments for hepatit ...
- Google Settling With DOJ Over Drug Ads?
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 13, 2011
In a regulatory filing released this week, Google said it was setti ...
- Establish Your Social Media Risk Quotient
Marketing: Health, Chris Iafolla - Tuesday, May 10, 2011
It is impossible to eliminate risk when engaging in social media. B ...
- Prostate Cancer Drug Maker Backs Men's Health Event
Marketing Daily, Tanya Gazdik - Friday, May 6, 2011
Ferring Pharmaceuticals Inc., is sponsoring the Great Prostate Cancer Challenge, the fastest-growi ...
- A Tale Of Tin Noses And Online Privacy In Pharma
Marketing: Health, Paul Hindle, Adam Kasper - Tuesday, May 3, 2011
Being proactive and transparent in our approach and far reaching in executi ...
- Supreme Court Weighs Privacy Against Marketers' Rights
Online Media Daily, Wendy Davis - Tuesday, April 26, 2011
Lawmakers have recently proposed measures that would require Web companies to all ...
- Marketing An Unknown Product
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Paul Daruwala was hired last year as VP marketing at Vertex Pharmaceutical ...
- Generics Are Coming To Erective Drugs, So Makers Tweak Brand Names
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 14, 2011
With generic version of drugs like Viagra coming, makers are trying n ...
- Hurray For Mom, Apple Pie (444 Cal.) And Open Secrets
Marketing Daily - Top of the News, Thom Forbes - Monday, April 4, 2011
A recently published study finds that the mean R&D cost of developi ...