- Pharma Marketers Should Speak 'Salud'
Marketing: Health, Eric Talbot - Tuesday, May 29, 2012
The influence of the Latino culture can be witnessed in many face ...
- Pfizer Launches Lipitor Mobile App
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
Pfizer Inc. is launching an app tied to its Lipitor prescription medicatio ...
- Helping The Doctor's Office Get The Most Out Of Your Outreach
Marketing: Health, Neil Weisman - Tuesday, May 22, 2012
There are many factors that drive patients to the doctor's office, but-ultimately-t ...
- Abbott Pleads Guilty To Misbranding; Will Pay $1.6 Billion
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 8, 2012
Abbott Laboratories became the latest drug company to swallow the bitter ...