- Google Targets Ads To Gmail Signals
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Google is working to more accurately target ads to email content ...
- Microsoft Advertising Exchange Moves Real-Time Bidding Globally
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Microsoft officially retired AdECN and switched to the AppNexus platform for real-ti ...
- Mobile Will Generate Up To 30% Of Web Site Traffic
SearchBlog, Laurie Sullivan - Thursday, March 31, 2011
Search remains at the core of most mobile activities. Marketers must lea ...
- Getting The Most From Google AdWords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 30, 2011
Matt Silverman explains how small businesses can benefit from Google AdWords campaign ...
- Searches: What Are The Peak Times For Clicks and Conversions?
SearchBlog, Laurie Sullivan - Tuesday, March 29, 2011
Eighteen months after first offering Google Commerce Search, the engine on Tuesd ...
- How To Ace The MSN adExcellence Test
Around the Net in Search Marketing, Laurie Sullivan - Sunday, March 27, 2011
The 100 adExcellence Exam takes about 90 minutes to take and co ...
- Google Book Decision Becomes Mistake For Authors, Advertisers, Humanity
SearchBlog, Laurie Sullivan - Monday, March 28, 2011
The Google books project might be dead, but it appears at lea ...
- Finding Negative Keywords
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 25, 2011
Tom Demers walks through a review of QueryMiner, a free negative pa ...
- Yahoo Loses Market Share, Will New Search Feature Help?
Online Media Daily, Laurie Sullivan - Thursday, March 24, 2011
eMarketer on Wednesday released search forecasts suggesting it could take more th ...
- Tips To Improve PPC Targeting
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 23, 2011
All marketers want to improve click-through rates (CTRs) and conversions. Melissa Mack ...
- Small Business Owners Still Don't Get Search Marketing
SearchBlog, Laurie Sullivan - Wednesday, March 23, 2011
Search marketing, an intent-driven approach driving the highest returns, should come ...
- Running Facebook Ads Alongside Paid-Search Campaigns
SearchBlog, Laurie Sullivan - Tuesday, March 15, 2011
I've been writing a lot about search marketing companies designing and launchi ...
- Motorola Xoom, Google Honeycomb OS Riddled With Problems
Online Media Daily, Laurie Sullivan - Wednesday, March 9, 2011
The Motorola Xoom tablet has a considerable number of technical problems, whi ...
- Retail Paid-Search Conversions Rise, But So Do Investments
SearchBlog, Laurie Sullivan - Wednesday, March 9, 2011
Someone may want to tell tech companies and venture capitalists investing ...
- Facebook Paid Search Ads In Syndication
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 8, 2011
Evan Britton believes Facebook should initiate a paid search syndication network, somethi ...
- Google Releases New AdWords API
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 8, 2011
Google released Monday a new AdWords API sample application, AWCLI (AdWords Comma ...
- Mobilewalla To Develop Analytics For Mobile App Search Engine
SearchBlog, Laurie Sullivan - Tuesday, March 8, 2011
While search engines for mobile app stores give consumers a means ...
- Mobile Email Campaigns Tied To Paid Search
SearchBlog, Laurie Sullivan - Friday, March 4, 2011
Most consumers with a smartphone, even those a little less techie, rea ...
- Evaluating Bing-Yahoo Alliance
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 3, 2011
How does the click-through rate influence the cost per click paid ...
- Making Dollars And Cents Of Mobile Search Ad Campaigns
SearchBlog, Laurie Sullivan - Thursday, March 3, 2011
Marketers by now know the fast pace at which mobile continues ...
- Setting Up Click-To-Call Mobile Ads
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 2, 2011
In a lengthy post explaining click-to-call mobile ad campaigns, Avinash Kaushik ste ...
- What's The Top Local Search Directories?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 2, 2011
Having accurate listings in top local directories is important for businesses, b ...
- Facebook Displaces Yahoo For Display Ad Revs; Google Keeps Search Lead
Online Media Daily, Laurie Sullivan - Tuesday, March 1, 2011
Companies will spend more than one in five U.S. advertising dollars th ...
- Adobe Combines SEO With Paid-Search Platform
Online Media Daily, Laurie Sullivan - Tuesday, March 1, 2011
Adobe Systems released an updated version of SearchCenter+ platform Tuesday that integrat ...
- Yandex, MediaCom Talk International Search Nuances
SearchBlog, Laurie Sullivan - Wednesday, March 2, 2011
Google provides a platform for search engine marketing in the United State ...