- How To Take Back Brand Ownership
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 26, 2011
What should a marketer do if a competitor's paid-search ad publishes wi ...
- Search Reaches $33 Billion In 2016, But Loses Market Share
SearchBlog, Laurie Sullivan - Friday, August 26, 2011
Marketers buying media now have a greater number of options from whi ...
- How To Play The AdWords Game
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 24, 2011
Looking at enhanced cost per clicks in AdWords, Jessica Niver explains h ...
- Still Photos Open Ecommerce Door To Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, August 23, 2011
Stipple launched an ad platform that turns still images into ecommerce storefront ...
- How To Prepare For Microsoft adCenter Updates
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 22, 2011
Tina Kelleher explains how to prepare for the next release of Microso ...
- How To Expand SEO Campaigns Globally
SearchBlog, Laurie Sullivan - Friday, August 19, 2011
No borders -- that was the promise of the Internet. Perhaps so ...
- Hospitality Case Study Garnering 1000% Improvement
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 18, 2011
A case study for the hospitality industry describes how HeBS Digital us ...
- MixRank Review
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 18, 2011
Geordie provides a review of the MixRank competitive ad research tool, whi ...
- Understanding Microsoft adCenter
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 18, 2011
Dave Rosborough provides us with a better understanding of Microsoft adCenter's potenti ...
- WordStream Uses AdWords To Monitor Campaign Effectiveness
Online Media Daily, Laurie Sullivan - Wednesday, August 17, 2011
How much is a paid-search click worth? How much of the company ...
- Rimm-Kaufman Group Acquires AudetteMedia
SearchBlog, Laurie Sullivan - Thursday, August 18, 2011
Online marketing has become a melting pot for media, combining search engi ...
- Marin Integrates YouTube Ad Metrics Into SEM Platform
Online Media Daily, Laurie Sullivan - Tuesday, August 16, 2011
Marin Software has added advanced reporting capabilities for YouTube advertising in i ...
- Modified Broad Match Search Terms Explained
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 15, 2011
Match types can become a little complicated, especially when there are numero ...
- How A 'Polite' Mobile Paid-Search Ad Unit Takes On Google, Apple
SearchBlog, Laurie Sullivan - Thursday, August 11, 2011
The fundamental concept behind the Human Genome Project to identify the approxima ...
- What comScore July Explicit Core Search Stats Reveal
SearchBlog, Laurie Sullivan - Wednesday, August 10, 2011
Month-to-month fluctuations in search engine query market share don't mean much, b ...
- Primer On Paid-Search Metrics
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 8, 2011
For those starting out in paid-search marketing, Mark Ballard provides a li ...
- Microsoft adCenter Begins Rolling Out Improvements
Online Media Daily, Laurie Sullivan - Friday, August 5, 2011
Microsoft is working to implement adCenter features aimed at increasing revenue p ...
- U.S. Open of Surfing: Did Brands Miss Mobile Opportunity?
SearchBlog, Laurie Sullivan - Monday, August 8, 2011
Small plastic cards dangling from lanyards around the necks of kids weari ...
- Paid-Search Back-To-School Tips And Trends
SearchBlog, Laurie Sullivan - Friday, August 5, 2011
Earlier this week I took a car ride to Office Depot wi ...
- Five Simple Paid-Search Optimization Tips
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 4, 2011
Amanda gives us five easy ways to get paid-search campaigns "out ...
- Defining Paid-Search Match Types
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2011
Keyword match-type strategies vary depending on the goal marketers want to achiev ...
- Europe: Yahoo Makes Microsoft Organic Search Transition
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2011
Yahoo issued a letter to search marketers stating that the organic sear ...
- Microsoft Bing's Update
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 2, 2011
Marketers looking for options to pay lower click rates for paid-search keywor ...