- Google PLAs: Marketers Gain Stronger Understanding Of Intent
Online Media Daily, Laurie Sullivan - Tuesday, January 29, 2013
Google product listing ad share, as a percent of total search click ...
- Marketers Need To Better Align Search, Online Goals
Online Media Daily, Laurie Sullivan - Friday, January 25, 2013
Marketers need to better communicate how revenue acquisitions goals and results contribu ...
- Google's Page: Predict The Future By Making It
Online Media Daily, Laurie Sullivan - Tuesday, January 22, 2013
Google reported that Motorola Mobility generated $1.51 billion in gross revenue duri ...
- Outrider Canada Rebrands
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 16, 2013
Outrider Canada, the search marketing arm of GroupM Canada, rebranded as Cataly ...
- How To Interpret Results From A Hypothesis
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 14, 2013
Formulate a hypothesis to build a framework to execute paid-search campaign test ...
- Insights From A 'Data Geek'
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 4, 2013
Dennis Yu, self-proclaimed data geek, believes search engine marketing will require markete ...
- Twitter's Viral Influence On Search Marketing Terms
SearchBlog, Laurie Sullivan - Thursday, January 3, 2013
Search engine marketing, or SEO, seems to attract the most attention ...
- Tips For Auditing Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 2, 2013
Paid-search audits identify opportunities and flag problems, so it's important to revi ...