- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Google To Pay Vringo Royalties From AdWords Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
Google has been ordered to pay I/P Engine, a patent licensing subsidia ...
- Annual SEM Study Uncovers Trends And Tactics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 29, 2014
An annual search engine marketing study reveals some of the top tool ...
- PLA Cost Per Click Rises; ROI Remains Stable
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
The cost per click (CPC) rose for text and product listing ad ...
- The Best Biggest Strategies, Per Google
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2014
AdWords gurus hosted a Hangout to discuss different bidding strategies that markete ...
- Google's Future In Lights, Camera, Brand Publishing
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 27, 2014
Robert Hof sat down to talk with Google's Susan Wojcicki about everythi ...
- 11 Points To Defining A Good CTR
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 24, 2014
While there's not definitive answer, marketers frequently are asked to define wh ...
- 20% Of Shoppers Click On PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
One in five shoppers clicked on a link in a product listi ...
- Yahoo Says Goodbye To Referrer Data As It Secures Searches
SearchBlog, Laurie Sullivan - Thursday, January 23, 2014
Data collection tactics by the National Security Agency (NSA) appear to ha ...
- Microsoft Bing Wants A Piece Of China
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 21, 2014
Microsoft will allocate more resources this year to support the Chinese sear ...
- The Cost Per Click On Retail Sites Could Offset Those On Search Engines
SearchBlog, Laurie Sullivan - Tuesday, January 21, 2014
For the first time this past holiday season, brands had an opportuni ...
- Search Mojo Rebrands As Marketing Mojo: Sign Of The Times
MAD, Laurie Sullivan - Friday, January 3, 2014
Search Mojo has become the latest search marketing agency to rebrand. T ...
- Challenges B2Bs Face Moving From Search To Social
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Kevin Lee points to unique challenges B2B online marketers have when movi ...
- What Search Will Look Like In 2014
SearchBlog, Laurie Sullivan - Thursday, January 2, 2014
Ah, welcome -- we have officially entered 2014. Hang on, because sear ...