- Glenlivet Events Reward, Create New Brand Loyalists
Marketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" even ...
- Coke Under Heavy Fire; Also Loses Chief N.A. Marketer
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The brand is the subject of a petition from LGBT supporters relati ...
- How Fox News Waged PR War On Blog Posts
Around the Net In Media, Phyllis Fine - Tuesday, October 22, 2013
During the middle to late '00s, Fox News PR staffers had t ...
- Adland Daily Special: 'Muy Grande Bullshit Burrito'
Mediapsssst, Richard Whitman - Friday, October 18, 2013
Oh, the troops have really been flinging it this week. But hec ...
- Wanted: PR Pro With Mad Social Media Skillz
Marketing: Entertainment, Alison Hill - Thursday, October 17, 2013
Before I started my own PR company, in the days when ...
- Why Most Ads Are Crap--Not Enough Women Making Them?
Mediapsssst, Richard Whitman - Thursday, October 17, 2013
An industry movement is trying to change that. Meanwhile a big ...
- Q&A: Target Flavors Content To Feed Infolust
Marketing Daily, Sarah Mahoney - Monday, October 14, 2013
The Minneapolis-based retailer isn't alone in its mania for content. A surv ...
- Mondelez Launches Multi-Year Soccer Sponsorships
Marketing Daily, Karlene Lukovitz - Friday, October 11, 2013
The timing of Mondelez's soccer initiatives reflects the sport's unprecedented popularity ...
- At The ANA, A Call To Differentiate Or Die
Marketing Daily, Karl Greenberg - Sunday, October 6, 2013
John Costello, president of global marketing and innovation for the brand, talk ...
- Video Puts Tesla In PR Hot Seat
Marketing Daily - Top of the News, Thom Forbes - Friday, October 4, 2013
Elon Musk is facing a Steve Jobs moment in the wake ...