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Results for October 2010
Brut Slap-Happy For Younger Guys, Real Men
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
The effort plays on the idea of slapping someone who deserves it ...
Aaron's Takes Music Video Approach In New Ads
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2010
Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recording ...
New Coast Guard Ads Leverage Academia
Marketing Daily, Aaron Baar - Friday, October 29, 2010
"Most people have no idea who they are," Jose Villa, president of ...
FedEx Launches Morphing Map In Global Push
Marketing Daily, Karl Greenberg - Thursday, October 28, 2010
The campaign is not meant to be heavily branded, Brenda McWilliams, managing ...
Department Stores Tear Into Holiday Promos
Marketing Daily, Sarah Mahoney - Thursday, October 28, 2010
More than ever, Christmas is creeping up on Halloween. From references to ...
For Barneys, Food Is Fashion This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, October 27, 2010
In a partnership with the Food Network, Cooking Channel and Illycaffe, Barneys ...
Toys"R"Us Expands Loyalty Program For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, October 27, 2010
The company will support the promotion with in-store signage as well as ...
Kraft Spreading The Wealth For Philadelphia Cooking Creme
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
Kraft is readying one of the largest ad campaigns in its history ...
Dell Breaks New Global Campaign As Creative Review Continues
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Dell is moving away from price-focused, transactional ads and toward ads that ...
Webroot Pins Hopes On Personality, Humor In Ads
Marketing Daily, Aaron Baar - Monday, October 25, 2010
The heavily digital campaign features banner ads that ask whether users would ...
Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant to ...
Sears Launches New Payment Option
Marketing Daily, Sarah Mahoney - Thursday, October 21, 2010
Sears says it wanted to offer credit-shy customers more financing options. "The ...
Skechers Adds Malone, Abdul-Jabbar To Lineup
Marketing Daily, - Wednesday, October 20, 2010
The Manhattan Beach, Calif.-based shoe marketer says the ads are part of ...
Stoli Ads Star Twitter's Co-Founder
Marketing Daily, Karlene Lukovitz - Tuesday, October 19, 2010
Biz Stone said he agreed to be featured because he viewed the ...
Cablevision's 'NYT' Ad Imagery Mimics '60s Controversy
MediaDailyNews, David Goetzl - Tuesday, October 19, 2010
Is Cablevision borrowing from the famed "Daisy" ad in its campaign against ...
Raymond James Leverages Conservatism
Marketing Daily, Aaron Baar - Monday, October 18, 2010
"This campaign has been a year in the making. They are nothing ...
Lincoln African-American Campaign Spotlights MKX
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
In the spot, the lawyer learns she is promoted to partner in ...
Will Print's Fate Repeat Itself In Television?
Video Insider, Ashkan Karbasfrooshan - Monday, October 18, 2010
Instant coffee didn't kill the selling of regular coffee; no argument here. ...
Buick Extends Lifestyle Focus With '40-Under-40'
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
The program makes Buick the sponsor of "40 Under 40," a cross-title ...
Oneworld Alliance Goes UP-town In New York
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The campaign, via Imagination, promotes the alliance for a premium experience across ...
Carl's, Hardee's Tie In With 'Green Hornet' Flick
Marketing Daily, Karlene Lukovitz - Thursday, October 7, 2010
The advertising campaign, spanning television, radio, print and online, will include a ...
Mitsubishi Goes Robotic For New Outlander Sport
Marketing Daily, Karl Greenberg - Thursday, October 7, 2010
Gregory Adams tells
the microsite will be the baseline for ...
'Motor Trend' To Reveal Awards On Facebook
Marketing Daily, - Thursday, October 7, 2010
Motor Trend Magazine is announcing its annual Sport/Utility of the Year Award, ...
GfK MRI Will Measure Digital Readership
MediaDailyNews, Erik Sass - Wednesday, October 6, 2010
After a year-long test period, GfK MRI is preparing to begin full ...
Truvia Connects With 'Sweetness Stories'
Marketing Daily, Tanya Gazdik - Monday, October 4, 2010
The creative focuses on a consumer's relationship with sweeteners, using whimsical tunes ...
Reebok Ads Star Alex Ovechkin's Head
Marketing Daily, - Monday, October 4, 2010
The ads show hockey rookies who find Ovechkin's disembodied head in weird ...
Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previously ...
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