- Florida Sees Recovery, Preps For Winter Push
Marketing Daily, Karl Greenberg - Tuesday, November 23, 2010
Next up is perhaps the most critical campaign: the winter-tourism campaign ...
- ConAgra, Mars Launch Peter Pan/M&M Campaign
Marketing Daily, - Tuesday, November 23, 2010
The campaign, running now through December, centers on three new recipes (Hol ...
- Purdue Differentiates Self In New Effort
Marketing Daily, Aaron Baar - Monday, November 22, 2010
As the institution begins its recruiting for students for 2011, the languag ...
- Cox Enters Market With 'Unbelievably Fair' Tag
Marketing Daily, Aaron Baar - Saturday, November 20, 2010
"One of the things we wanted to do was make it ea ...
- Egyptair Chooses Global As AOR
Marketing Daily, - Friday, November 19, 2010
The airline plans "an extensive marketing outreach" designed to position it ...
- La-Z-Boy Taps Brooke Shields For Ad Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 16, 2010
Via Santa Monica-based RPA -- which became AOR in 2007 -- ...
- Fuji Adds New Dimension To Ad Campaign
Marketing Daily, Aaron Baar - Tuesday, November 16, 2010
"We looked at our 3D product, and it's such a unique stand-alo ...
- JC Penney Unleashes Holiday TV Campaign
Marketing Daily, Sarah Mahoney - Wednesday, November 10, 2010
TV ads, called "Who's on your list?," are scheduled to air beginni ...
- Kahlua Campaign Returns Brand To Its Heritage
Marketing Daily, Aaron Baar - Wednesday, November 10, 2010
The Pernod-Ricard brand is stressing its Mexican heritage and coffee and sug ...
- Canon Furthers Océ Buy In New Campaign
Marketing Daily, Aaron Baar - Tuesday, November 9, 2010
The "Let's Go Further" campaign positions Canon as the natural imaging choi ...
- Arizona Debuts Tourism Campaign In Chicago, L.A.
Marketing Daily, - Monday, November 8, 2010
The Arizona Office of Tourism is launching a new advertising campaign, " ...
- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's na ...
- Ford Gets Its Rant On For F-150
Marketing Daily, - Friday, November 5, 2010
Ford offered a sample of the voiceover: "Hey, here's a little go ...
- American Chooses Avis As Media Partner
Marketing Daily, - Thursday, November 4, 2010
The new agreement provides Avis Budget with an exclusive opportunity to promo ...
- In The Raw Takes Offbeat Approach To Recipes
Marketing Daily, Karlene Lukovitz - Wednesday, November 3, 2010
The campaign's print ads feature bold, run-on headlines playing on themes ...
- Sara Lee Promotional Sweepstakes Hits Home
Marketing Daily, Aaron Baar - Tuesday, November 2, 2010
"Our issue was that competitors were resorting to aggressive pricing," Jim Gelde ...