- Kraft Spreading The Wealth For Philadelphia Cooking Creme
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
Kraft is readying one of the largest ad campaigns in its histo ...
- Dell Breaks New Global Campaign As Creative Review Continues
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Dell is moving away from price-focused, transactional ads and toward ads th ...
- Webroot Pins Hopes On Personality, Humor In Ads
Marketing Daily, Aaron Baar - Monday, October 25, 2010
The heavily digital campaign features banner ads that ask whether users wou ...
- Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant ...
- Sears Launches New Payment Option
Marketing Daily, Sarah Mahoney - Thursday, October 21, 2010
Sears says it wanted to offer credit-shy customers more financing options. "T ...
- Skechers Adds Malone, Abdul-Jabbar To Lineup
Marketing Daily, - Wednesday, October 20, 2010
The Manhattan Beach, Calif.-based shoe marketer says the ads are part ...
- Stoli Ads Star Twitter's Co-Founder
Marketing Daily, Karlene Lukovitz - Tuesday, October 19, 2010
Biz Stone said he agreed to be featured because he viewed t ...
- Cablevision's 'NYT' Ad Imagery Mimics '60s Controversy
MediaDailyNews, David Goetzl - Tuesday, October 19, 2010
Is Cablevision borrowing from the famed "Daisy" ad in its campaign again ...
- Raymond James Leverages Conservatism
Marketing Daily, Aaron Baar - Monday, October 18, 2010
"This campaign has been a year in the making. They are nothi ...
- Lincoln African-American Campaign Spotlights MKX
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
In the spot, the lawyer learns she is promoted to partner ...
- Will Print's Fate Repeat Itself In Television?
Video Insider, Ashkan Karbasfrooshan - Monday, October 18, 2010
Instant coffee didn't kill the selling of regular coffee; no argument her ...
- Buick Extends Lifestyle Focus With '40-Under-40'
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
The program makes Buick the sponsor of "40 Under 40," a cross-tit ...
- Oneworld Alliance Goes UP-town In New York
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The campaign, via Imagination, promotes the alliance for a premium experience acro ...
- Carl's, Hardee's Tie In With 'Green Hornet' Flick
Marketing Daily, Karlene Lukovitz - Thursday, October 7, 2010
The advertising campaign, spanning television, radio, print and online, will include ...
- Mitsubishi Goes Robotic For New Outlander Sport
Marketing Daily, Karl Greenberg - Thursday, October 7, 2010
Gregory Adams tells Marketing Daily the microsite will be the baseline f ...
- 'Motor Trend' To Reveal Awards On Facebook
Marketing Daily, - Thursday, October 7, 2010
Motor Trend Magazine is announcing its annual Sport/Utility of the Year Awar ...
- GfK MRI Will Measure Digital Readership
MediaDailyNews, Erik Sass - Wednesday, October 6, 2010
After a year-long test period, GfK MRI is preparing to begin fu ...
- Truvia Connects With 'Sweetness Stories'
Marketing Daily, Tanya Gazdik - Monday, October 4, 2010
The creative focuses on a consumer's relationship with sweeteners, using whimsical tun ...
- Reebok Ads Star Alex Ovechkin's Head
Marketing Daily, - Monday, October 4, 2010
The ads show hockey rookies who find Ovechkin's disembodied head in wei ...
- Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previous ...
- Goldman Kicks Off National Advertising Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
Thomas Kaplan blogs that Goldman Sachs is trying to counteract what ...
- DHL Express Plays Up Its Timeliness
Marketing Daily, Tanya Gazdik - Wednesday, September 29, 2010
Created by 180 Amsterdam, the campaign includes TV, print and online ad ...
- Skyy's New Campaign: 'Porn-A-Hol' or 'Flirtatious'?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 28, 2010
"Sex in advertising is one thing," writes Bruce Horovitz. "But sex wi ...
- Disney Kicks Off User-Generated Campaign
Marketing Daily, Tanya Gazdik - Monday, September 27, 2010
Disney Parks guests will star in TV spots as part of t ...
- Brands To Back Smithsonian Museum Day
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Toyota's involvement includes broadcast, print and online experiences: In Smithsonian Magazine a ...
- PepsiCo Renames Sierra Mist To Reflect Natural Ingredients
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Goodbye, Sierra Mist; hello, Sierra Mist Natural. Elaine Wong reports that PepsiCo' ...
- Ally Bank Focuses On Customer Love
Marketing Daily, Tanya Gazdik - Wednesday, September 22, 2010
"We hear from happy customers every day in social media and throu ...
- Hot News: Cream Of Wheat Partners With Cinnabon
Marketing Daily, Aaron Baar - Monday, September 20, 2010
B&G Foods will promote the product with newspaper inserts and advertising, ...
- TIAA-CREF Urges: 'Become Your Future You'
Marketing Daily, Tanya Gazdik - Monday, September 20, 2010
This is the first time the company is using real TIAA-CREF adviso ...
- Airstream Looks To Younger, Creative Affluents
Marketing Daily, Karl Greenberg - Friday, September 17, 2010
This month, the Jackson Center, Ohio-based company is partnering with Bloomingdale's f ...