- PureCircle Campaign Aims To Raise Stevia Labeling Awareness
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
The world's largest supplier of stevia sweetener, PureCircle has introduced a campai ...
- So Kodak: Updating The Idea Of The 'Kodak Moment'
Marketing Daily, Aaron Baar - Friday, September 17, 2010
In addition to the television commercials (which will run on national a ...
- Genesis Today Juices Take On OJ
Marketing Daily, Karlene Lukovitz - Thursday, September 16, 2010
The company, based in Austin, Tex., is also introducing new labels wi ...
- Scottrade 'Welcomes' Investors In Ad Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 15, 2010
Scottrade is launching a multi-media marketing campaign which the company says ...
- UFL Launches Campaign For Football Diehards
Marketing Daily, Karl Greenberg - Tuesday, September 14, 2010
The effort uses the conceit that with UFL broadcast on Versus, HDN ...
- Thomson Reuters Launches Global Campaign
Marketing Daily, - Tuesday, September 14, 2010
Targeting 14 major cities in seven languages, the campaign is the large ...
- Newman's Own Lets Food 'Speak for Itself'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
In its first major effort since the death of its namesake ...
- Scion Launches First NFL Ads to Tout New TC
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The effort also includes movie theater lobby posters paired with 3D a ...
- AT&T Campaign Gets To The Root Of Search
Marketing Daily, Aaron Baar - Monday, September 13, 2010
"No one's really connecting themselves to that emotional reason for why ...
- UPS 'Hearts' Logistics In First Global Campaign
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The first ads begin Monday in the U.S., China and the U. ...
- Ikea Turns Focus To Families With New Campaign
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
Looking to change its image as a supplier of furniture to colle ...
- Royal Bank Launches Campaign Tied to Film Fest
Marketing Daily, - Friday, September 10, 2010
"See something original," is the theme carried throughout this year's campaign ...
- Ethan Allen Campaign Take On A Recessionary Pitch
Around the Net In Brand Marketing, Nina Lentini - Friday, September 10, 2010
Ethan Allen' new ad campaign aims to convince consumers that they don ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- Lysol On A 'Mission' To Teach Good Health
Marketing Daily, - Thursday, September 9, 2010
In the disaster relief area, Lysol has partnered with Save the Childr ...
- Delta's New Campaign: 'Keeps Climbing'
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
Wieden + Kennedy New York's first advertising campaign for Delta Air Lin ...
- Kimberly-Clark Giving Away Toilet-Tank Inserts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Continuing on this morning's environmental theme, we go straight to the ...
- Heidi Klum Launches Line With New Balance
Marketing Daily, - Tuesday, September 7, 2010
The ad campaign, which includes print and viral components, features Klum ...
- Timberland Focuses On Environmental Heroism
Marketing Daily, Tanya Gazdik - Friday, September 3, 2010
The Stratham, N.H.-based retailer is launching the global campaign, with the the ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...
- Sharp Sells Its Solar Staying Power
Marketing Daily, Aaron Baar - Thursday, September 2, 2010
"Sharp has been an innovative leader for the past 50 years," Ne ...
- AutoTrader Classics Hits TV To Tout Print Pubs
Marketing Daily, Karl Greenberg - Thursday, August 26, 2010
The "Fuel Your Passion" campaign centers on a 30-second broadcast spot th ...
- Kraft 'Huddles' To Fight Hunger, Enlists Celebs
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2010
Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relation ...
- Quaker Oats Preps Breakfast Campaign
Marketing Daily, Aaron Baar - Tuesday, August 24, 2010
In addition, Quaker is adding two new products to its breakfast offering ...
- Avon Launches 60-Plus Skincare Line
Marketing Daily, Sarah Mahoney - Monday, August 23, 2010
The Anew Platinum products, which include a night cream and serum, wi ...
- HSBC Is Top Sponsor Of 'New Yorker' Event
Marketing Daily, Tanya Gazdik - Friday, August 20, 2010
The bank's brand print and out-of-home ads have been featuring unusual factoi ...
- Scion To Young Drivers: 'Enter The Machine'
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
The campaign includes a search engine keyword buy for the term "t ...
- Chef Boyardee Positions Itself As 'Secretly Nutritious'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
If sugar is sugar, I guess whole grain pasta is whole gra ...
- Farmers Insurance Highlights 'Right Fit' Coverage
Marketing Daily, Tanya Gazdik - Wednesday, August 11, 2010
Farmers Insurance will launch a new national Hispanic ad campaign Aug. ...
- Northwestern Mutual Spots Use Animation
Marketing Daily, Tanya Gazdik - Monday, August 9, 2010
"This campaign focuses on the ways a solid foundation can help y ...