- Philadelphia Expands Tourism Campaign
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people ...
- Saab Relaunches Brand In U.S. Via 'Story Of'
Marketing Daily, - Monday, January 31, 2011
The effort, "The Story of Saab," aims to relaunch the brand ...
- Beef Brouhaha: Taco Bell's Buzz Suffering
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
Taco Bell isn't sitting still in the face of the class-action su ...
- Allstate, American Family Differ In Hispanic Approach
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2011
A spinoff of its national general market advertising campaign, "Mayhem," Allstate ...
- Shaun White Gets Behind The Wheel For BFGoodrich
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of a ...
- Avis Ad Claims 'We Try Harder'
Marketing Daily, - Thursday, January 27, 2011
Avis Rent A Car is launching a new ad campaign that featur ...
- Celebrity Cruises Vows To 'X The Rules'
Marketing Daily, Tanya Gazdik - Wednesday, January 26, 2011
While all cruise lines claim to offer beautiful accommodations, great dining experience ...
- Candie's Unveils Tweet-themed Hudgens Ads
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- Thomson Reuters Campaign Touts 'Knowledge'
Marketing Daily, Aaron Baar - Monday, January 24, 2011
"What professionals need [is] highly qualified, customizable information," Gus Carlson, chief marketi ...
- What A Job: FINS.com Launches Multimedia Effort
Marketing Daily, Aaron Baar - Friday, January 21, 2011
A year after a relatively quiet launch to serve financial services professional ...
- Hyundai Effort Urges 'Don't Be A Sheep!'
Marketing Daily, Karl Greenberg - Thursday, January 20, 2011
You don't have to be a sheep and you don't have ...
- New Campaign Touts Inner Strength Of Lexus
Marketing Daily, Karl Greenberg - Friday, January 14, 2011
In the launch spot titled, "Chain," a crane slowly suspends a Lex ...
- Atkins Expands Dieter Resources, Ad Campaign
Marketing Daily, Karlene Lukovitz - Thursday, January 6, 2011
Atkins Nutritionals, Inc.'s New Year's marketing resolutions call for continuing a fre ...
- CES: Corning Seeks Name For Itself In Gorilla Glass
Marketing Daily, Aaron Baar - Thursday, January 6, 2011
Just as Intel made a name for itself as a computer compone ...
- New Lacoste Ads Push Gator Glamour
Marketing Daily, Sarah Mahoney - Wednesday, January 5, 2011
Lacoste, the sportswear company best known for its preppy little alligator, ...
- Snickers PB Squared Set For Big Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
The product's campaign, which will span TV, print and online advertising, in-sto ...
- TaylorMade Debuts Driver 'Not Like The Other'
Marketing Daily, Nina Lentini - Sunday, January 2, 2011
"One Of These Things Is Not Like The Other" sings a children ...