Avis Ad Claims 'We Try Harder'
In an ongoing series of new ads, Avis will excerpt letters received from customers more than satisfied by their rental experience with Avis.
Created by Avis' agency of record, McCann Erickson, the campaign debuts with a full-page ad in The Wall Street Journal. Ads will also be placed in other print outlets and later in the year, the campaign will feature versions of these ads for broadcast and cable television, online media and out-of-home media.
The Avis.com website will also feature elements of the campaign, as will the Avis facilities referenced in the ads.--Tanya Irwin