- BRIC Cements Big Global Ad Increase This Year
Marketing Daily, Karl Greenberg - Tuesday, July 29, 2014
The global average forecast is based on nation-by-nation weighted spend reported fr ...
- NYTCO Revenues Slip On Print Declines
MediaDailyNews, Erik Sass - Tuesday, July 29, 2014
Continuing declines in The New York Times Co. legacy print advertising reven ...
- Meet Purple Cloud Messaging Technology To Bridge Search, Physical Stores
SearchBlog, Laurie Sullivan - Wednesday, July 30, 2014
Purple Cloud, a mobile communications platform, uses several types of technology ...
- 'Washington Times,' Redskins Strike Content And Marketing Deal
MediaDailyNews, Erik Sass - Monday, July 28, 2014
"The Washington Times" has struck a deal with the Washington Redskins th ...
- Mag Bag: 'Golf World' Print Edition Closes, But Ups Digital Frequency
MediaDailyNews, Erik Sass - Thursday, July 24, 2014
Conde Nast will shutter the print version of "Golf World," but contin ...
- More People In UK Now Consume News Online
Around the Net In OMD Europe, Tanya Gazdik - Thursday, July 24, 2014
More people now access their news via the Internet as by t ...
- Rosetta Stone Campaign Makes 'Small' The Big Story
Marketing Daily, Karl Greenberg - Friday, July 18, 2014
Rosetta Stone's new, integrated campaign is a big departure from anything t ...
- Forbes Media Sold, Family Retains Minority Share
MediaDailyNews, Erik Sass - Friday, July 18, 2014
A group of international investors has acquired a majority stake in Forb ...
- Domino's Branding More Than Pizza
SearchBlog, Laurie Sullivan - Monday, July 21, 2014
Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesi ...
- JCPenney, Macy's, Sears Flexing BTS Muscles
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2014
It may seem like summer just got here, but for the large ...
- FSI Coupons Gain Clout For Brands AND Stores
Marketing Daily, Sarah Mahoney - Thursday, July 10, 2014
"While retailer alignment has always been an objective, we've seen this growi ...
- P&G Taps Twins For Latest Olay Effort
Marketing Daily, Sarah Mahoney - Wednesday, July 9, 2014
Half of each twin pair got treated to eight weeks of t ...
- NYTimes Increasing Digital, Social Media Output
Around the Net In Media, Gavin O'Malley - Wednesday, July 9, 2014
The New York Times is adding deputy-level editors to each of i ...
- 'Guardian' Losses Narrow As Digital Revenue Grows 24%
Around the Net In MAD London, Sean Hargrave - Tuesday, July 8, 2014
The "Guardian" and "Observer" have narrowed annual losses to just over GBP3 ...
- Mobile Advertising To Overtake Print in 2015 And TV in 2016
Around the Net In MAD London, Sean Hargrave - Tuesday, July 1, 2014
Mobile advertising will overtake print advertising next year and then television ...
- Levi's Bares Brand Soul In New Campaign
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2014
The new effort, which will begin running in print, TV, digital, socia ...