- Brandtique: Ford, 'Extreme Makeover: Home Edition'
MediaDailyNews, David Goetzl - Friday, December 19, 2008
On Nov. 30, Ford gave a struggling Michigan family a 2009 versi ...
- Brandtique: T-Mobile, The Jonas Brothers
MediaDailyNews, David Goetzl - Friday, December 12, 2008
It's not hard to benefit from any linkage with the seeming infinite ...
- Brandtique:'Guitar Hero World Tour,' MadTV
MediaDailyNews, David Goetzl - Friday, December 5, 2008
Word emerged this week that agency MediaVest had cut a wide-ranging de ...
- Hyundai Genesis Gets 'Leverage'
MediaDailyNews, - Friday, November 28, 2008
The Hyundai Genesis luxury sedan is showcased during TNT's 13-week adventure sh ...
- Brandtique: 'Friday Night Lights,' Vaseline
MediaDailyNews, David Goetzl - Friday, November 28, 2008
This fall, DirecTV has been offering a season of NBC drama "Frid ...
- Brandtique: Sprint, 'Desperate Housewives'
MediaDailyNews, David Goetzl - Friday, November 21, 2008
The industry has been smitten with the idea of virtual product placeme ...
- Comcast Nets Push Digital Product Placements
MediaDailyNews, Wayne Friedman - Wednesday, November 19, 2008
Comcast Networks has made a deal with London-based tech company MirriAd f ...
- TV Talent Doubles As Pitchmen
Around the Net In Media, Joan Voight - Monday, November 17, 2008
TiVo has paved the way toward seemingly inevitable scenarios where on-air tale ...
- Brandtique: QVC, 'Saturday Night Live'
MediaDailyNews, David Goetzl - Thursday, November 13, 2008
It's tough to beat Tina Fey at her Sarah Palin best, b ...
- Brandtique: Revlon
MediaDailyNews, David Goetzl - Friday, November 7, 2008
It's hard for a marketer to come off looking much better th ...
- NBC's Ben Silverman Likes Brands In TV Shows
Around the Net In Media, Joan Voight - Wednesday, October 29, 2008
Ben Silverman, chief of NBC Entertainment, is an unconventional, globe-trotting figure w ...
- Brandtique: Biggest Loser,' Motorola
MediaDailyNews, David Goetzl - Friday, October 24, 2008
Texas-based Cowboy Outfitters, which markets western gear, announced Thursday that shirts fr ...
- Brandtique: Jennie-O and Seventeen
MediaDailyNews, David Goetzl - Thursday, October 9, 2008
Is there an emergence of what could be called "Branded Integration Stars ...
- Brandtique: 'Project Runway,' Tresemme
MediaDailyNews, David Goetzl - Friday, October 3, 2008
It was hard to read last week's court ruling in the dispu ...
- Brandtique: 'Seventeen,' 'How To Look Good Naked'
MediaDailyNews, David Goetzl - Friday, September 26, 2008
Reality shows are littered with "The Fashion Shoot," the opportunity for ...
- Primetime & Cable Product Placements Down; Broadcast Up
Research Brief, Jack Loechner - Friday, September 26, 2008
The Nielsen Company recently reported that product placements for the first ha ...
- Major Media Fight FCC on Placement Disclosure
Around the Net In Media, Joan Voight - Wednesday, September 24, 2008
...
- Brandtique: GM's Saturn, 'Runway'
MediaDailyNews, David Goetzl - Friday, September 19, 2008
GM was the first advertiser to commit as a sponsor of Discovery ...
- Top 10 Brands In Product Placement
Marketing Daily, - Wednesday, September 17, 2008
On Broadcast TV, Jan.-June 2008 1 Coca-Cola 2 24-Hour Fitness 3 Ch ...
- Nielsen: Networks Hit By Big Product Placement Drops
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2008
TV product placements showed double-digit declines on broadcast and cable networks f ...
- Gatorade's Jeff Urban Is Product Placement Superstar
Around the Net In Brand Marketing, Thom Forbes - Monday, September 15, 2008
As soon as Josh Hamilton stepped out of the batter's box aft ...
- Brandtique: Verizon's V Cast, 'High School Musical'
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
Verizon started spending behind VCast well before any evolving consumer behavior--as f ...
- Brandtique: Crest, 'Entertainment Tonight'
MediaDailyNews, David Goetzl - Friday, September 5, 2008
Crest is making the seemingly safe bet that many young people aspi ...
- Brandtique: Red Robin, 'Psych'
MediaDailyNews, David Goetzl - Friday, August 29, 2008
A year ago, the restaurant chain that promises an "insanely delicious" burg ...
- Brandtique: Venus, Pontiac, MySpace, Dog Fancy
MediaDailyNews, Wayne Friedman - Friday, August 22, 2008
When is a product placement not a product placement? When it ...
- Brandtique: 'Greensburg," Frito-Lay Sun-Chips
MediaDailyNews, David Goetzl - Friday, August 15, 2008
Watching the documentary-style "Greensburg" on Planet Green, it's hard not to ...
- Brandtique: Sweet 'N Low, 'Swingtown'
MediaDailyNews, David Goetzl - Friday, August 1, 2008
Who knew Sweet 'N Low had any marketing budget to speak of--n ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Friday, July 25, 2008
M&M'sClick
here to view these placements. Data and Analysis provided ...
- Brandtique: M&M's, 'Entertainment Tonight'
MediaDailyNews, David Goetzl - Friday, July 25, 2008
The media was certainly captivated this week by news that product placeme ...
- Controversial Product Placement On TV News
Around the Net In Media, Joan Voight - Wednesday, July 23, 2008
...