- Brandtique: 'Seventeen,' 'How To Look Good Naked'
MediaDailyNews, David Goetzl - Friday, September 26, 2008
Reality shows are littered with "The Fashion Shoot," the opportunity for ...
- Primetime & Cable Product Placements Down; Broadcast Up
Research Brief, Jack Loechner - Friday, September 26, 2008
The Nielsen Company recently reported that product placements for the first ha ...
- Major Media Fight FCC on Placement Disclosure
Around the Net In Media, Joan Voight - Wednesday, September 24, 2008
...
- Brandtique: GM's Saturn, 'Runway'
MediaDailyNews, David Goetzl - Friday, September 19, 2008
GM was the first advertiser to commit as a sponsor of Discovery ...
- Top 10 Brands In Product Placement
Marketing Daily, - Wednesday, September 17, 2008
On Broadcast TV, Jan.-June 2008 1 Coca-Cola 2 24-Hour Fitness 3 Ch ...
- Nielsen: Networks Hit By Big Product Placement Drops
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2008
TV product placements showed double-digit declines on broadcast and cable networks f ...
- Gatorade's Jeff Urban Is Product Placement Superstar
Around the Net In Brand Marketing, Thom Forbes - Monday, September 15, 2008
As soon as Josh Hamilton stepped out of the batter's box aft ...
- Brandtique: Verizon's V Cast, 'High School Musical'
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
Verizon started spending behind VCast well before any evolving consumer behavior--as f ...
- Brandtique: Crest, 'Entertainment Tonight'
MediaDailyNews, David Goetzl - Friday, September 5, 2008
Crest is making the seemingly safe bet that many young people aspi ...
- Horizon Media - Vivendi Games/The Bourne Conspiracy
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
The Jimmy Kimmel Show and Kimmel's well-known "security guard," Guillermo, are renown ...
- Initiative - CBS/Cane
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
In an effort to blur the lines between marketing and content, Can ...
- TM Advertising - Nationwide, "Life Comes at You Fast" CMT Award
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Looking to compete with bigger-spending competitors, Nationwide took aim at a k ...