Tag results for "programmatic" for April 2013
- Xaxis Premium Launches In Canada, Offers Preferred Access To CPAX InventoryWPP's Xaxis today announced the launch of Xaxis Premium in the Canadi ...
- PubMatic's Huge Q1 Highlights Private MarketplacesSales-side platform provider PubMatic today announced their Q1 results, and leading t ...
- RTB Is Overcrowded And ConfusingThe Drum spoke with Joel Christie, online marketing controller, BSkyB, and ask ...
- Third-Party Data Usage Doubles Among Online Video AdvertisersTubeMogul today released a research brief containing new data and information abo ...
- Poll Indicates 'Engagement,' Not 'Performance' Driving ProgrammaticProgrammatic media-buying may have a reputation for being performance driven, but ...
- The Road Ahead: More TransparencyClickZ spoke with Jay Habegger, CEO of OwnerIQ, to figure out wh ...
- It's Not All About QuantityAccording to The Drum, Xaxis UK managing director Nicolas Bidon believes th ...
- Will MailOnline Continue To Resist Programmatic?AdExchanger wrote that MailOnline "has staunchly resisted the pull of programmatic, ev ...
- MediaCom UK Adds Mihalop As Head Of Biddable MediaThe Drum reported today that MediaCom UK appointed Andy Mihalop as he ...
- IAB Updates Quality Guidelines, Changes Include Programmatic TradingThe Interactive Advertising Bureau on Thursday released the latest version of i ...
- The Premise of "Programmatic"Ask 10 different industry ad tech influencers for the definition of "programmati ...
- SpotXchange's Big 2012 Highlights Adoption Of RTBDigital video ad marketplace SpotXchange today announced 69% revenue growth in 201 ...
- Brandscreen Hires Two In Prep For "Automated Ad Boom"AdNews reported today that RTB firm Brandscreen has hired two execs ...
- Exclusive: Real-Time Market CPMs From Casale's Q4 Index ReportThis report isn't exactly coming in real-time, but Casale Media today releas ...
- Should Everyone Go All-In With Automation?Last week, a Forrester Consulting report about Rocket Fuel touted the benefi ...
- The Tipping Point Of AutomationForbes today wrote that "...this automated ad buying is reaching a tippi ...
- The Industry's Stance On Automated Media BuyingThe advertising industry has seen a shift towards programmatic in recent year ...
- Triton's a2x Platform Gets Its Own VP And GMTriton Digital today announced the promotion of Benjamin Masse to vice preside ...
- NYT Looking For New Ad Sales HeadAccording to All Things D, The New York Times is looking f ...
- Millennial Acquires Metaresolver, Rowehl Spearheads ProgrammaticMillennial Media today announced that its acquisition of real-time mobile ad te ...
- The Ultimate Oxymoron: Premium RemnantWait, what? "Premium remnant" doesn't make any sense...does it? As oxymoronic ...
- Giving Private Marketplaces Another ChanceAdweek yesterday reported that premium publishers are giving private marketplaces another lo ...
