- Programmatic Growing On Mobile
Around the Net in Real-Time, Tyler Loechner - Friday, November 29, 2013
Business Insider has posted an article, which cites a BI Intelligence repor ...
- China Pits Programmatic Premium Vs. RTB
Around the Net in Real-Time, Tyler Loechner - Wednesday, November 27, 2013
ClickZ this week posted an article exploring whether or not programmatic premi ...
- Marketers To 'Fall In Love' With Automation In 2014
Around the Net in Real-Time, Tyler Loechner - Wednesday, November 27, 2013
Advertising Age today posted a video showing AOL Networks' CEO Bob Lo ...
- Buzzword Of The Day: Programmatic Direct
Online Spin, Cory Treffiletti - Wednesday, November 27, 2013
There's a hot topic getting tossed around quite a bit as ...
- Multiplatform Ad Spend To Increase 91% YoY For Programmatic Buyers
Real-Time Daily, Tyler Loechner - Wednesday, November 27, 2013
Marketers are expected to spend 91% more in Q4 2013 then th ...
- Niche Hunting In A Macro Indsutry
RTBlog, Tyler Loechner - Wednesday, November 27, 2013
Earlier this month, RTM Daily reported that Kantar Media had added digit ...
- Gentry: Video's Fragmentation Makes Programmatic 'Appropriate'
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 26, 2013
Beet.TV has posted an interview with Tim Gentry, Guardian News and Media ...
- eMarketer Ups Programmatic Projections Again, Will Reach $9B By 2017 In U.S.
Real-Time Daily, Tyler Loechner - Tuesday, November 26, 2013
Three months after revising its real-time bidding (RTB) projections, eMarketer is ...
- Bullish Signs For Digital Video In 2014, Reaching 60% Of U.S. Population
Online Media Daily, Gavin O'Malley - Friday, November 22, 2013
Continuing to reshape the advertising ecosystem, analysts are beyond bullish about digit ...
- RTB Or Programmatic - What's The Difference?
Online Media Daily Europe, Volker Ballueder - Monday, November 25, 2013
Okay, this question is drawn from the many digital industry conversations ...
- Revisiting The Ultimate DMP Debate With AK's Rob Gatto
RTBlog, Tyler Loechner - Monday, November 25, 2013
In the first RTBlog exploring the ultimate DMP debate, I spoke wi ...
- Brands Forgoing Agencies On Programmatic Buys
Around the Net in Real-Time, Tyler Loechner - Thursday, November 21, 2013
Advertising Age has reported that the majority of CMOs are looking ...
- Programmatic Buys Have Transparency Issues
Online Media Daily, Wayne Friedman - Wednesday, November 20, 2013
The problems with transparency as it pertains to programmatic buys can ...
- Play Ball: Fantasy Sports Segment Jumps In Price
Real-Time Daily, Tyler Loechner - Thursday, November 21, 2013
As the fall marks the start of multiple sport seasons (NFL, NC ...
- There Are Plenty Of Fish In The Programmatic Sea, Literally
Real-Time Daily, Joe Mandese - Wednesday, November 20, 2013
Programmatic reached the tipping point vs. direct buys in the online displ ...
- If You Don't Like What's Being Said, Change The Algorithm
RTBlog, Joe Mandese - Wednesday, November 20, 2013
One of the most surprising insights gleaned during the opening "branding" pan ...
- Are Most Clients Programmatic Dunces?
Show Daily, Gavin O'Malley - Wednesday, November 20, 2013
How conversant are clients in the finer points of programmatic ad buyin ...
- Adomic: Programmatic Surpasses Direct Impressions
Show Daily, Gavin O'Malley - Wednesday, November 20, 2013
Measured by domestic impression volume, programmatic ad buying surpassed direct media buyi ...
- The Right Programmatic Transparency Questions -- And Standards
Show Daily, Wayne Friedman - Wednesday, November 20, 2013
Digital ad standards continue to be tough to come by for marketer ...
- Confessions Of Agency CTO: Ready or Not, Programmatic Future Already Here
Programmatic Insider, Skip Brand - Tuesday, November 19, 2013
Dr. Hagen Wenzek, a leading technology consultant who spent more than ...
- How Some Major 'Trad' Publishers Are Handling Programmmatic
Around the Net In Media, Phyllis Fine - Monday, November 18, 2013
"A lot of people are kind of freaked out about it," sa ...
- Programmatic Coming To A Living Room Near You
Data and Targeting Insider, Steve Smith - Monday, November 18, 2013
Extending the programmatic ad platform from online display to create addressable ...
- Mobile Marks The Spot: OpenX Hires 4 Mobile Execs
Real-Time Daily, Tyler Loechner - Monday, November 18, 2013
Programmatic in mobile is turning into more than just a fad, a ...
- Agencies: RTB Vendors Don't Want Transparency
Real-Time Daily, Gavin O'Malley - Monday, November 18, 2013
It's no surprise that all in attendance for the OMMA RTB conferen ...
- Ad Nets Are Additional Demand
Show Daily, Tyler Loechner - Monday, November 18, 2013
That's according to Andrew Casale, VP of strategy at Casale Media. Speaki ...
- Agencies Called Out On Transparency Hypocrisy
Show Daily, Gavin O'Malley - Monday, November 18, 2013
Spicing up the transparency debate at OMMA RTB, on Monday, Starcom's Trac ...
- Curiosity Is Not Killing This Cat
RTBlog, Tyler Loechner - Friday, November 15, 2013
The old proverb says that curiosity killed the cat, but in t ...
- OneSpot Raises $5.3 Million
Real-Time Daily, Tyler Loechner - Thursday, November 14, 2013
OneSpot this morning announced that it has secured $5.3 million in ...
- AdRoll Goes Dynamic On Facebook's News Feed
Real-Time Daily, Tyler Loechner - Thursday, November 14, 2013
AdRoll has announced that it's opening up Facebook's News Feed to i ...
- Turn Taps Busse From Salesforce, Forms 'Customer Success' Team
Real-Time Daily, Tyler Loechner - Wednesday, November 13, 2013
Marketing technology provider Turn has announced the appointment of Bryan Busse ...