- Altitude Digital Names Downes First CFO
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
Supply-side platform (SSP) Altitude Digital on Friday announced the appointment of Bradl ...
- Netmining, TVTY Sync Digital Ads With Super Bowl Spots
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
In a bid to sync Super Bowl ads with digital content, Netminin ...
- Ex-NBCU Exec Sapene Joins Nativo
Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
Nativo, a programmatic native ad platform, on Thursday announced the appointment ...
- AdTaxi Broadens Network With Tribune, Seattle Times Partnerships
Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
AdTaxi Networks, the digital ad tech division of Digital First Media, th ...
- Mondelez Buys First Programmatic Super Bowl Ad
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
Mondelez International, the CPG giant, is helping push the programmatic TV indust ...
- Google AdX Leads RTB 'Trust Index' To Begin 2015
RTBlog, Tyler Loechner - Friday, January 30, 2015
In its second edition of the "Global Seller Trust Index" -- a ...
- Asda Programmatic Publisher Plans Not A Threat
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
Asda's ambition to be viewed by brands and media agencies as ...
- Google Publishes 3 Programmatic Resolutions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 29, 2015
Bob Arnold, who once worked as a digital marketer at Procter a ...
- Is Better Ad Performance The Phablet Dividend?
MoBlog, Steve Smith - Thursday, January 29, 2015
Adobe thinks that larger smartphone screen sizes are already having an impa ...
- Rocket Fuel Opens Office In Brazil
Real-Time Daily, Tyler Loechner - Wednesday, January 28, 2015
Rocket Fuel on Wednesday announced it has opened an office in S ...
- MediaMath Taps Buchalter, Lamb As Co-Presidents
Real-Time Daily, Tyler Loechner - Wednesday, January 28, 2015
MediaMath, a demand-side platform (DSP), on Wednesday announced the appointments of A ...
- Thinknear Partners With MoPub For Native Ads
Real-Time Daily, Tyler Loechner - Wednesday, January 28, 2015
Thinknear, the mobile advertising arm of wireless location services firm Telenav, ...
- Casale Media Rebrands To Index Exchange To Support Growth In Programmatic
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2015
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale t ...
- Triton, eXelate Bring Digital Audio To Programmatic Campaigns
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
Digital audio tech firm Triton Digital has partnered with data tech fi ...
- PubMatic, Bidtellect Team For Native Programmatic
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in nati ...
- Cross-Platform Addressability: Q&A With Benjamin Masse
MediaDailyNews, Charlene Weisler - Tuesday, January 27, 2015
Benjamin Masse's background is in anthropology, which is not as far afie ...
- eXelate Launches Cloud-Based Platform For Cross-Device Marketers
Real-Time Daily, Tyler Loechner - Tuesday, January 27, 2015
Data tech firm eXelate on Tuesday announced it has rolled three maj ...
- Fraud, Viewability Lead Ad Tech 'Trends To Watch'
Real-Time Daily, Tyler Loechner - Tuesday, January 27, 2015
Ad fraud, transparency, viewability, measurement, data and consumer intelligence, omnichannel marketing a ...
- Planning A Programmatic Practice: How-Tos
Programmatic Insider, Brian Nadres - Tuesday, January 27, 2015
More media planning and buying agencies are building their own programmatic capabilitie ...
- Three Asian Ad Tech Firms Merge As CtrlShift
Real-Time Daily, Tyler Loechner - Monday, January 26, 2015
AdzCentral, Better Digital and Asia Digital Ventures on Tuesday announced that a ...
- Mediaocean Taps Juice Mobile For Programmatic Supply
Real-Time Daily, Tyler Loechner - Tuesday, January 27, 2015
Juice Mobile, a mobile ad tech firm, on Tuesday announced a partnersh ...
- AOL Ready To Drop Axe On Sales Staff
Around the Net In Media, Gavin O'Malley - Monday, January 26, 2015
As its automated ad business continues to thrive, AOL is reportedly rea ...
- Facebook Downplays FBX, But Touts Real-Time Super Bowl Targeting
Data and Targeting Insider, Steve Smith - Monday, January 26, 2015
Seems that Facebook's FBX exchange is no longer the golden opportunity ...
- Two-Thirds Of Mobile App Developers Sell Programmatically
Real-Time Daily, Tyler Loechner - Friday, January 23, 2015
Over two-thirds of mobile app developers (69%) make at least a porti ...
- Trade Bodies Come Together To Tackle Ad Fraud
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
The advertising industry's trade bodies have confirmed that they will produce ...
- Two On-Ramps To the Audience Buying Superhighway
Audience Buying Insider, John Piccone - Friday, January 23, 2015
I read with delight a series of announcements that appeared after t ...
- Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign
Real-Time Daily, Tyler Loechner - Thursday, January 22, 2015
Hotels.com recently ran a national campaign through television and digital video, usi ...
- Turn Adds New 'Deal ID' Partners For Mobile, Video
Real-Time Daily, Tyler Loechner - Thursday, January 22, 2015
Demand-side platform Turn on Thursday added several new "Deal ID" integrations ...
- A LUMA-style Depiction Of TV As It Collides With Digital
RTBlog, Tyler Loechner - Friday, January 23, 2015
The "LUMAscape" charts can often be a confused marketer's best friend wh ...
- Digital Up, TV Dips In Q4 Media Spend
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
A marked slowdown in the last quarter of 2014 occurred in t ...