- Time Expands 'Programmatic Print' Offering, Adds 12 New Audience Segments
Real-Time Daily, Tyler Loechner - Friday, July 31, 2015
Time Inc. on Monday announced the expansion of its "programmatic print" offeri ...
- Cadreon Taps Rocket Fuel To Bring Offline Data To Digital
Real-Time Daily, Tyler Loechner - Thursday, July 30, 2015
IPG's trading desk, Cadreon, on Thursday announced a partnership with programmatic ...
- Investors Zero In On Ad Fraud Detection
RTBlog, Tyler Loechner - Friday, July 31, 2015
The sizable round raised by digital media measurement and fraud detection fi ...
- Horizon Sets Up New Division To Navigate Advanced TV Buying
MAD, Larissa Faw - Wednesday, July 29, 2015
Horizon said it will integrate its television innovation efforts with its nation ...
- Even Coupons Have Gone Programmatic
Programmatic Insider, Tyler Loechner - Wednesday, July 29, 2015
News America Marketing's announcement that it has partnered with OwnerIQ to devel ...
- Programmatic Video Prepares For Takeoff
Real-Time Daily, Jeff Davis - Thursday, July 30, 2015
Everything that can be programmatic will be programmatic is a prevailing attitu ...
- Ya Gotta Get Digital Right For Effective Marketing
Research Brief, Jack Loechner - Thursday, July 30, 2015
Digital has become a part of everyday life for most Americans. Smartphone ...
- Audience Data Expenditure Dips In Q1 Following Holiday Surge
RTBlog, Tyler Loechner - Thursday, July 30, 2015
Marketers spent less on audience data used for targeting in digital ...
- Kantar Media Invests In BIScience To Begin Tracking Programmatic
Real-Time Daily, Tyler Loechner - Tuesday, July 28, 2015
WPP's Kantar Media on Tuesday announced it has invested in BIScience, ...
- Rubicon Project Reports $53M Revenue In Q2
Real-Time Daily, Tyler Loechner - Tuesday, July 28, 2015
Digital ad tech firm Rubicon Project on Tuesday released its second-quarter 20 ...
- TubeMogul Goes Cross-Channel, Begins Supporting Display Advertising
Real-Time Daily, Tyler Loechner - Wednesday, July 29, 2015
TubeMogul, a programmatic ad tech company that went public last year, ...
- Advertisers Consumed With Lure Of Programmatic Cross-Channel
RTBlog, Tyler Loechner - Wednesday, July 29, 2015
Programmatic ad-buyers are consumed with the lure of cross-channel advertising. It mak ...
- Pay Only For Viewability, Prepare For Failure Of Your KPIs
MediaDailyNews, Andrew Budkofsky - Tuesday, July 28, 2015
Twelve months ago, if you asked a client what their No. ...
- BuySellAds Launches Self-Serve Programmatic Direct Platform For Publishers
Real-Time Daily, Tyler Loechner - Monday, July 27, 2015
BuySellAds, a supply-side platform (SSP), on Monday announced the launch of ...
- TV Will Be Bigger Than Ever: Q&A With WideOrbit's Eric Mathewson
MediaDailyNews, Charlene Weisler - Friday, July 24, 2015
Eric Mathewson, CEO of WideOrbit, started his career in another numbers-intensive industr ...
- Centro Buys Social Ad Tech Firm GraphScience
Real-Time Daily, Tyler Loechner - Friday, July 24, 2015
Digital ad tech firm Centro is already putting the $30 million ...
- Beyond Retargeting: 5 Keys To Programmatic Success For Retailers
Real-Time Daily, Matthew Greitzer - Monday, July 27, 2015
The digital advertising industry has been abuzz over the past year d ...
- Rocket Fuel To Grow Out Its Political Advocacy Group
Real-Time Daily, Tyler Loechner - Monday, July 27, 2015
Rocket Fuel is the latest company to catch political programmatic fever. T ...
- The Political Race Is On For Programmatic Tech Firms
RTBlog, Tyler Loechner - Monday, July 27, 2015
In truth, I wanted to wait to write a blog touching ...
- Programmatic TV: In Their Own Words
Audience Buying Insider, Mitch Oscar, Charlene Weisler - Friday, July 24, 2015
Charlene Weisler and I thought it would be an interesting proposition f ...
- Where Are The Women In Ad Tech?
Programmatic Insider, Tyler Loechner - Thursday, July 23, 2015
Denise Colella, CEO of digital ad tech firm Maxifier, was curious: H ...
- Political Video Bought Via Programmatic Picks Up In Early Primary States
Real-Time Daily, Tyler Loechner - Wednesday, July 22, 2015
It's over a year away, but the 2016 Presidential election is alrea ...
- How Agencies Are Sifting Through The Sea Of Ad Tech
RTBlog, Tyler Loechner - Wednesday, July 22, 2015
On the "creative vs. programmatic" panel at OMMA LA on Wednesday, t ...
- Omnicom's Programmatic Arm Grew $30M In Q2
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 21, 2015
AdExchangerhas highlighted Accuen, the programmatic arm of Omnicom, noting that t ...
- If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing Will
London Blog, Sean Hargrave - Wednesday, July 22, 2015
That's right -- the majority of display is now not viewable, leadi ...
- Mobile Programmatic Ad Campaigns On Rise
Mobile Marketing Daily, Ben Frederick - Tuesday, July 21, 2015
Advertisers purchasing more impressions per mobile programmatic campaigns in Q1 2015 th ...
- Kline Joins Comcast's Visible World As President, COO
Real-Time Daily, Tyler Loechner - Tuesday, July 21, 2015
Visible World, the TV ad-targeting firm that was acquired by Comcast la ...
- Rubicon Project Opens Office In DC To Serve Political Advertisers
Real-Time Daily, Tyler Loechner - Wednesday, July 22, 2015
In preparation for the 2016 election and beyond, programmatic ad tech fi ...
- Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
Real-Time Daily, Joe Mandese - Wednesday, July 22, 2015
In an effort to "de-risk" the cost of buying media, a mobi ...
- No Doubt A Bot It
RTBlog, Joe Mandese - Wednesday, July 22, 2015
Magnetic CEO James Green says his firm has figured out a simpl ...