Tag results for "programmatic" for August 2015
- SSP Matomy Turns To Mobile, Programmatic After Missing On H1 2015 RevenueMatomy, a supply-side platform (SSP) which trades on the London Stock Exchang ...
- AppNexus, Varick Share Thoughts On Viewability Via Twitter ChatLate last week MediaPost Editor-in-Chief Joe Mandese took part in a viewabili ...
- Programmatic TV: What's Gross Got To Do With It?On the phone the other day trying to advance a local programmat ...
- Adform Partners With Adsquare For Mobile Audience DataAdform, a Denmark-based demand-side platform (DSP), on Thursday announced it has partner ...
- Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC ReportEarlier this year, projections from IPG Mediabrands' Magna Global noted that "programmat ...
- AdRoll, Tapad Among Forbes' 5 'Innovative' Ad Tech Firms Worth WatchingForbes this week posted an article titled: “5 Innovative Ad Tech Compani ...
- Appnext Launches Native Video AdsAppnext, a Tel Aviv-based programmatic platform, has announced the launch of ...
- Google's Programmatic Walls Get Higher By Removing YouTube From AdXGoogle recently announced it will remove YouTube inventory from the DoubleClick ...
- StickyAds.tv Rolls Out Programmatic Direct OfferingStickyAds.tv, a supply-side platform (SSP) for video advertising, on Thursday added "programmat ...
- About Half Of Agencies 'Unsure' They Trust ProgrammaticProgrammatic advertising is obviously top of mind for many in the digit ...
- Ad Budgets Increase Slightly, With Need For More ContentAdvertising budgets are rising -- but so are expectations, according to ...
- Q&A With Jelli's Parekh On 'Programmatic Radio'Radio Magazine Online has posted a Q&A with Jelli co-founder Jateen Pare ...
- Hulu Strikes Programmatic Deal With Oracle And LiveRailOracle’s data management platform and Facebook-owned ad platform LiveRail will power the n ...
- Hulu To Begin Selling Ads Via ProgrammaticHulu on Tuesday announced it will begin selling some of its premi ...
- Xaxis Now Lets APAC Marketers Only Pay For 'Viewable' AdsXaxis, WPP's programmatic media-buying arm, on Tuesday announced the rollout of Xax ...
- Inneractive Launches Story 2.0Mobile supply-side platform (SSP) Inneractive announced an update to its programmatic in-fe ...
- Moasis Launches Location-Targeting Platform For Brands, AgenciesMoasis, a location tech company, announced the launch of Moasis for Advertise ...
- Netmining, Target Data Team To Target 'Pre-Mover' Audience SegmentProgrammatic ad platform Netmining on Monday announced it has partnered with Targ ...
- Ad Tech Vet Greenberg Forms 'Gabbcon' To Standardize Audience-Based TV BuyingEarlier this summer, Gabe Greenberg left his post as general manager ...
- Programmatic Market Trends Show It's The Data, StupidSome of the biggest trends reshaping the programmatic media-buying marketplace -- especial ...
- Public Ad Tech Firms Weathered The Storm Amid Monday's Larger DownturnWhile many of the public ad tech companies were down big ...
- Telcos Turning To Programmatic, But Need To Make Better Use Of First-Party DataIf Verizon's recent acquisition of AOL was any indication, telcos are interest ...
- Programmatic Marketers Still Catching Up To Consumers On MobileWhen it comes to where programmatic display ads are being served, n ...
- Out-Of-Stocks Rising - Would Programmatic Between Ad Serving, Inventory Ordering Help?Out-of-stocks worldwide rose to $634.1 billion in 2015 -- up from $1 ...
- Programmatic Video Goes Cross-Screen As Marketers Make More Use Of TV Data SegmentsThe audiences watching TV and digital video are (mostly) the same, ...
- Planners See TV's Share Of Ad Spend DecliningOver half of media planners expect TV's share of ad spending ...
- Are Publishers Trying To Juggle Too Much Ad Tech?The good news is that the advertising industry loves ad tech a ...
- The Newest Political Candidate: ProgrammaticForget the purported 15-year-old that's "running" for president. There's an actual independe ...
- Why the Traditional TV Buyer Will Never Use Programmatic TVWith everyone predicting the rise of programmatic TV, the current challenge ...
- Using Mobile Targeting To Punch Above Your Brand WeightA small natural vitamin startup is leveraging mobile targeting to outsmart b ...
