- Ad Tech Benefits From High Frequency Trading
Real-Time Daily, Ramandeep Ahuja - Wednesday, August 19, 2015
Both programmatic advertising and real-time bidding face similar technological issues around spee ...
- Teads, TubeMogul Partner For 'Outstream' Video Ad Support
Real-Time Daily, Tyler Loechner - Wednesday, August 19, 2015
More marketers are about to have access to Teads' "outstream" video ...
- SocialWire Rebrands To Manifest, Brings Social Data Into Paid-Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2015
A San Francisco-based startup thinks it has found the answer to identifyi ...
- Where Humans Have A Leg Up On Ad Tech
Show Daily, Tyler Loechner - Tuesday, August 18, 2015
"Machines do what they are told," said Chris Schroeder, senior manager, analyti ...
- Why SmartyPants Is So Smart On Programmatic
Show Daily, Gavin O'Malley - Wednesday, August 19, 2015
Online, SmartyPants Vitamins is absolutely dominating its space's share-of-voice, according to Cl ...
- Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
RTBlog, Joe Mandese - Tuesday, August 18, 2015
Don't expect the video/TV marketplace to evolve into the kind of open ...
- What's Driving Search Marketers To Become Full Stack Campaign Managers?
Search & Performance Marketing Daily, Victor Wong - Tuesday, August 18, 2015
The recent 2015 Online Marketing Industry Survey from Moz confirmed what ...
- Nestle Purina Exec: Programmatic Remains "Tactic," Not "Strategy"
Show Daily, Gavin O'Malley - Tuesday, August 18, 2015
Bigger brands are still unlikely to invest a ton of energy a ...
- Programmatic TV Growing Up Fast
Show Daily, Gavin O'Malley - Tuesday, August 18, 2015
Yes, Programmatic TV is definitely it its infancy, but it's not goi ...
- Mobile Video Is The Future Of Mobile Advertising
Mobile Marketing Daily, Ben Frederick - Monday, August 17, 2015
The Interactive Advertising Bureau has released a report showing that mobile advertisi ...
- Famous Footwear Begins Buying FEP Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Friday, August 14, 2015
Independent media agency Empower MediaMarketing has announced that its clients can n ...
- The Cross-Device Conundrum
Real-Time Daily, Tyler Loechner - Monday, August 17, 2015
Cross-device advertising is a dream for many marketers, but difficulties in measureme ...
- How To Reach "Unreachable" Audiences, And Avoid Brand "Overreach"
Show Daily, Gavin O'Malley - Monday, August 17, 2015
Among other viewability challenges, digital marketers are struggling with "unreachable" audiences, a ...
- How Geo-Targeting Left One Client In The Lurch
Show Daily, Gavin O'Malley - Monday, August 17, 2015
The technology is coming along, but it remains risky to let ...
- For Programmatic TV Buying, Small Can Be An Advantage
Audience Buying Insider, Steve Smith - Friday, August 14, 2015
For a small agency working with a small budget, programmatic TV placemen ...
- Sito Mobile Teams With Millennial Media To Push Lottery Game
Mobile Marketing Daily, Ben Frederick - Thursday, August 13, 2015
Mobile engagement platform provider SITO Mobile has partnered with mobile marketplace Millenni ...
- Video Viewability Dips On Exchanges As Measurability Increases
Real-Time Daily, Tyler Loechner - Thursday, August 13, 2015
The question in programmatic video, posits TubeMogul, is no longer: "Is the ...
- Programmatic Pain Points And The Measurement Cure-All
Metrics Insider, Josh Chasin - Thursday, August 13, 2015
Last week AdExchanger put out a research report on "The State ...
- Viewability Crashes, Drops To 44%
Real-Time Daily, Tyler Loechner - Thursday, August 13, 2015
The ad industry still hasn't cracked the viewability nut. During the seco ...
- Is Accurate Pre-Bid Valuation A Pipe Dream? Discrepancies In Measurement Make It Difficult
RTBlog, Tyler Loechner - Thursday, August 13, 2015
Viewability remains a controversial topic among advertisers. Is the MRC's standard enoug ...
- Newsy Among Publishers Using Tremor's New Real-Time Reporting Feature
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 11, 2015
AdExchanger on Tuesday reported that ad tech firm Tremor Video has add ...
- Mobile App Or Mobile Web?
Mobile Marketing Daily, Maria Perez - Wednesday, August 12, 2015
As m-commerce continues to grow, advertisers are focused on providing a bett ...
- LifeZette Taps SpotXchange To Sell Political Video Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, August 12, 2015
LifeZette, a new publisher launched by Laura Ingraham focused on culture a ...
- Hidden In Google's Alphabet Soup Is A Wave Of Media Measurement Advancements
RTBlog, Tyler Loechner - Wednesday, August 12, 2015
Shrouded beneath Google's Alphabet announcement were two other announcements Google made th ...
- The TV Is Dead, Long Live The TV
MediaDailyNews, Irfon Watkins - Tuesday, August 11, 2015
Advances in the technology that enables brands to push ads out ...
- MediaBrix Pitches New Product, Ad-Availability In Programmatic
Mobile Marketing Daily, Ben Frederick - Monday, August 10, 2015
New York-based mobile advertising company MediaBrix announced a new generation of the ...
- Transforming Media Planners Into Programmatic Strategists
Programmatic Insider, Brian Nadres - Monday, August 10, 2015
Media planning agencies know that programmatic media needs to be ingrained througho ...
- Following BMO's Downgrade, TubeMogul Beats Expectations To Staunch Falling Stock Price
Real-Time Daily, Tyler Loechner - Monday, August 10, 2015
TubeMogul, a programmatic ad platform that specializes in video advertising, on Mond ...
- Programmatic Mobile Video Booms In 1H 2015
Real-Time Daily, Ben Frederick - Monday, August 10, 2015
Many advertisers see video as the future of mobile advertising, and th ...
- CPG, Food Brands Partner With OneSpot To Automate Content Marketing
Real-Time Daily, Tyler Loechner - Monday, August 10, 2015
OneSpot, a content marketing platform, recently announced it has partnered with fo ...