- Sayad Reveals New Machine-Learning Ad Tech, Says Your Answers Are In The Math
RTBlog, Tyler Loechner - Tuesday, August 11, 2015
Nearly two-and-a-half years ago, 'Real-Time Daily' spoke with data scientist Saed Say ...
- Marketron CEO Haley On 'Programmatic Radio'
Around the Net in Real-Time, Tyler Loechner - Friday, August 7, 2015
Marketron President and CEO Jeff Haley spoke with eMarketer about programmatic radio. “T ...
- Swedish Podcasting App Acast To Sell Audio Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Friday, August 7, 2015
Acast, a Swedish podcasting app, has joined the a2x audio ad exchan ...
- Programmatic Video Goes Cross-Screen As Marketers Make More Use Of TV Data Segments
RTBlog, Tyler Loechner - Monday, August 10, 2015
The audiences watching TV and digital video are (mostly) the same, ...
- Programmatic Set For Big Growth, But Skills Are A Major Challenge
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Over 90% of advertising executives plan to increase their "programmatic investment," wi ...
- Programmatic's $10 Billion Milestone: Display First, TV Next
Audience Buying Insider, Tyler Loechner - Friday, August 7, 2015
Here's a projection to put things into perspective: IPG Mediabrands' Magna Glob ...
- Google To Take YouTube Inventory Off DoubleClick AdX
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Google on Thursday announced it plans to remove YouTube inventory from t ...
- Google's Programmatic Walls Get Higher By Removing YouTube From AdX
RTBlog, Tyler Loechner - Friday, August 7, 2015
Google this week announced it will remove YouTube inventory from the DoubleCli ...
- Programmatic Adoption Continues As Industry Shifts Attention To Quality
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Publishers continue to adopt programmatic ad technologies, with nearly one-in-four (24.8%) sayi ...
- Foursquare Names Rosen, Krasniqi As Key Execs
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, August 5, 2015
Bolstering its sales efforts, Foursquare has brought in Michael Rosen to overs ...
- Why Programmatic TV Doesn't Equal Programmatic Video -- At Least Not Yet
Video Insider, Jeremy Ostermiller - Thursday, August 6, 2015
Programmatic TV, regarded as the next great disruptive force in digital advertisin ...
- AdtoApp Uses New Monies To Enhance Team, Pay Publishers More
Mobile Marketing Daily, Ben Frederick - Tuesday, August 4, 2015
Programmatic mediation platform for in-app advertising AdtoApp has secured $6 million ...
- Data, Programmatic TV To Shine During 2016 Election
Around the Net in Real-Time, Tyler Loechner - Monday, August 3, 2015
“The incessant upfront chatter was just the beginning, as data blending a ...
- AudienceScience Plugs Into SpotXchange For Mobile Video
Real-Time Daily, Ben Frederick - Monday, August 3, 2015
SpotXchange, a supply-side platform (SSP) for programmatic video, and demand-side platform (DS ...
- Operative's New Tech The Latest To Take On The Programmatic 'Waterfall'
Real-Time Daily, Tyler Loechner - Tuesday, August 4, 2015
Operative, an ad management firm, is the latest company to release ...
- Panasonic On Why Programmatic Is The Future Of Marketing
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
Panasonic has gone from running just 80 marketing campaigns a year acro ...
- VivaKi Taps Darling As CFO
MediaDailyNews, Joe Mandese - Sunday, August 2, 2015
Paul Darling joins Publicis' VivaKi unit as CFO, responsible for all financi ...