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Programmatic Set For Big Growth, But Skills Are A Major Challenge

  • The Drum, Friday, August 7, 2015 7:37 AM
Over 90% of advertising executives plan to increase their “programmatic investment”, with 40% claiming they will do so by more than a third in the next 12 months, according to IAB Europe research, although the lack of adequately skilled staff is proving a barrier to more rapid adoption.

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1 comment about "Programmatic Set For Big Growth, But Skills Are A Major Challenge".
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  1. jack Brown from BDAI, August 7, 2015 at 12:36 p.m.

    The smart move is to partner with a BDaaS Technology company to handle their programmatic needs.  

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