Commentary

Programmatic TV Growing Up Fast

Yes, Programmatic TV is definitely it its infancy, but it’s not going to take long for the model to mature. That seems to be the consensus from experts at MediaPost’s Programmatic Insider Summit, on Tuesday.

Don’t think of it like the gestation period required for humans to grow up, said Rex Briggs, Founder and CEO of Marketing Evolution. Rather, programmatic TV is maturing at a rate closer to that of an animal in the wild -- specifically, in the hills of Tahoe, where the Summit is being held.  

Regardless, “Things are moving slower than we would like,” said Bruce Kiernan, Managing Partner of Performance Marketing at MEC.

3 comments about "Programmatic TV Growing Up Fast".
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  1. ida tarbell from s-t broadcasting, August 18, 2015 at 5:04 p.m.

    Shut Up, he explained!  Why don't  you guys start trying to use some simple declarative sentences in these screeds?

  2. Ed Papazian from Media Dynamics Inc, August 18, 2015 at 5:55 p.m.

    No, it wont take long----maybe---then again, "Things are moving slower than we would like"---hmmm?

  3. Avinash Tiwary from kOA, August 19, 2015 at 1:24 a.m.

    What kind of post was this? just 10 lines.. If programmatic TV is growing, on what basis - what sources says that?

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About the Author

Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.

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