- Which Presidential Candidates Do The Best Advertising, Marketing?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Which Presidential candidates are best at reaching the correct audience with target ...
- Programmatic Explained In A Short Video
Around the Net in Real-Time, Sean Hargrave - Wednesday, September 30, 2015
The Drum has teamed with the Trade Desk for a series ...
- Brands Drawn To Creative Programmatic
Around the Net in Real-Time, Sean Hargrave - Wednesday, September 30, 2015
Believe it or not, one hundred variations of the same ad a ...
- Connecting Programmatic's Disparate Pieces
MAD, Steve McClellan - Tuesday, September 29, 2015
Programmatic has evolved from a mechanism for selling remnant inventory to ...
- Adlanders Know Programmatic Is Important Even If They Don't Totally Understand It
MAD, Larissa Faw - Tuesday, September 29, 2015
According to new research from Warc and AppNexus, which released figures duri ...
- Agencies Still Struggling With Programmatic Quality Control
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
With respect to programmatic, the biggest issue that agencies struggle with remai ...
- Making Sense Of Programmatic TV
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
When it comes to today's TV buys, Magna Global is measuring performan ...
- How Political Advertisers Are Minimizing Waste
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
Minimizing waste is a top priority among political advertisers. The challenge ...
- What Kinds of Marketers Need Self-Service Programmatic?
Real-Time Daily, Dean Vegliante - Wednesday, September 30, 2015
Results are what marketers really want - real insights they can ta ...
- Is Adland's Programmatic Knowledge Gap Due To Bright Things Leaving For Google?
RTBlog, Sean Hargrave - Wednesday, September 30, 2015
That's certainly how one very senior media buyer from a huge holdi ...
- The Complicated TV Connection of Friends, Family and "Battlestar Galactica"
Show Daily, Wayne Friedman - Wednesday, September 30, 2015
TV viewers want to connect with programming -- as well as the ...
- ISBA Director Believes Programmatic Not Being Embraced For Advertisers' Benefit
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
When I have examined some of the pushback I've had about ...
- Programmatic's Shift To Branding Is A Challenge For Marketers, Says Quantcast
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
Research conducted earlier this year by WBR revealed that 92% of markete ...
- Reputable Publishers Distance Themselves From Bot Traffic
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
Fraudulent traffic is a problem that continues to plague digital advertising, particular ...
- Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019
MAD, Steve McClellan - Monday, September 28, 2015
According to Magna Global's just issued report, programmatic ad spend will accou ...
- Nielsen Creates APIs For National, Local TV Services
MediaDailyNews, Wayne Friedman - Monday, September 28, 2015
To help media companies get faster and easy access to TV researc ...
- Yahoo Rolls Programmatic Under BrightRoll
Real-Time Daily, Laurie Sullivan - Monday, September 28, 2015
Starting today, all of Yahoo's programmatic advertising technology will connect under t ...
- Transparency On Data Will Show Brands What Automated Buying Can Do For Them
RTBlog, Sean Hargrave - Tuesday, September 29, 2015
It's clear why agencies and publishers like automated buying -- but unt ...
- EBay's Programmatic Chief Says Ad Blocking Is Inevitable, Time To Get More Relevant
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
Research by GlobalWebIndex shows that people using ad blockers are likely ...
- The Many Faces Of Programmatic Ad Fraud
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
The topic of advertising fraud in the programmatic sector is a jugul ...
- The Problem Of Measuring Programmatic Video Success
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
According to eMarketer, nearly 70% of UK and US marketers have mov ...
- UK's Channel 4 Broadcaster Sees Huge Potential In Programmatic Video
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
Last March, C4 struck a partnership with FreeWheel to create a marketpla ...
- News Corp. Becomes Merkle's First Publisher For People Ad-Targeting Platform
MediaDailyNews, Laurie Sullivan - Monday, September 28, 2015
Merkle will release a platform Monday at the start of Advertising We ...
- Is Direct Programmatic Lining Them Up For Private Mobile RTB Conversion?
RTBlog, Sean Hargrave - Monday, September 28, 2015
The latest figures could suggest that direct programmatic leads in building awarene ...
- TubeMogul Invests In Programmatic TV
Audience Buying Insider, Tyler Loechner - Friday, September 25, 2015
Programmatic video ad platform Tube Mogul has been investing "significant time a ...
- Hulu's Move Into Programmatic Signals Change
Programmatic Insider, Tyler Loechner - Friday, September 25, 2015
Hulu's recent announcement that it will move into programmatic buying for t ...
- $6 Billion Lost To Fraudulent Ad Spend
Research Brief, Jack Loechner - Friday, September 25, 2015
According to eZanga, with Emerging Insider Communications, advertisers waste over $6 billi ...
- Programmatic Not Understood In Adland, Despite Being Viewed As Essential
Around the Net In MAD London, Sean Hargrave - Thursday, September 24, 2015
According to the Reaching Full Potential report, 71% of people in adla ...
- Adelphic Teams With Opera Mediaworks, Extends Video
Mobile Marketing Daily, Gavin O'Malley - Tuesday, September 22, 2015
Adelphic, the mobile-focused demand-side platform, is expanding its video footprint through ...
- Agencies Point Finger At Programmatic, Say It Contributes To Ad-Blocking
Real-Time Daily, Laurie Sullivan - Monday, September 21, 2015
For the most part, advertisers agree that programmatic ad-serving and buying suppor ...