- MLB Partners With Real-Time Monitoring Firm
Real-Time Daily, Felicia Greiff - Friday, November 13, 2015
Major League Baseball has announced a partnership with Sport Integrity Monitor (SportIM ...
- Forrester: Out With The Old Media Buying, In With The New
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
Forrester Research predicts some big changes in media buying for B2C markete ...
- Sky Media Chooses Videology For New Programmatic System
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
Sky Media, ad sales branch of British-based broadcaster Sky, picked software provid ...
- Matomy Media Acquires Optimatic, Ups Digital Video Options
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
In a bid to strengthen its digital video capabilities, Matomy Media Gro ...
- SpotX Releases Development Kit To Support Apple's TVOS
RTBlog, Tobi Elkin - Monday, November 16, 2015
SpotX, the video inventory management platform, is looking to make it easi ...
- Google Adds Programmatic Support For Native Ads
Around the Net in Real-Time, Tobi Elkin - Friday, November 13, 2015
Google has finally allowed publishers to expose native ad inventory in the ...
- The Ad Blocking Kingpin Reshaping the Web As He Prefers It
Around the Net in Real-Time, Tobi Elkin - Friday, November 13, 2015
Wladimir Palant is partly to blame about the furor over ad blockin ...
- Why Programmatic Ad Buying Is More Important Than You Think
Around the Net in Real-Time, Tobi Elkin - Friday, November 13, 2015
eMarketer suggests that around 83% of all ad buying activity by 20 ...
- The DMA To DMZ: An Impression
Audience Buying Insider, Mitch Oscar - Friday, November 13, 2015
If memory serves me well, back in the mid-1950s two opposing med ...
- VideoAmp Raises $15 Million To Up Product Development, Staff
Mobile Marketing Daily, Ben Frederick - Thursday, November 12, 2015
VideoAmp, a Santa Monica-based cross-screen tech company, has raised an additional $ ...
- Holiday Shopping Starts Early -- Marketers Revamp Ad Targets
Real-Time Daily, Felicia Greiff - Friday, November 13, 2015
A study from Rocket Fuel reveals that holiday ad campaigns might ha ...
- Forrester's 2016 Predictions: Audience And Viewership Aren't The Same Thing
Real-Time Daily, Felicia Greiff - Friday, November 13, 2015
If 2015 was the year the markets became aware of shifting med ...
- Ad-blocking Threat Redux
RTBlog, Tobi Elkin - Friday, November 13, 2015
A review of reader comments from yesterday's column on ad-blocking. ...
- Digital Publishers Grapple With Converging Models, Programmatic
Publishers Daily, Sara Guaglione - Wednesday, November 11, 2015
Most publishers see digital as the future of their business. The highe ...
- Centro, AppNexus Partner For Private Deal Integration
Real-Time Daily, Felicia Greiff - Wednesday, November 11, 2015
Digital ad tech competitors Centro and AppNexus have partnered for a priva ...
- Can Programmatic Solutions Help Solve Agencies' Bandwidth Problem?
Real-Time Daily, Emmy Spahr - Thursday, November 12, 2015
For years the balance of workload versus scope of work has plagu ...
- Viewbix Launches Video Analytics Platform
Real-Time Daily, Felicia Greiff - Thursday, November 12, 2015
Video engagement platform Viewbix has debuted new analytics capabilities with Viewbix Insight ...
- Integral Ad Science Q3 Report Finds Little Change In Media Quality
Real-Time Daily, Tobi Elkin - Thursday, November 12, 2015
A new report by Integral Ad Science, a company that analyzes med ...
- Do You Think The Ad-Blocking Threat Is Urgent? If So, What Are You Doing About It?
RTBlog, Tobi Elkin - Thursday, November 12, 2015
Attend any industry conference keynotes or panels, hang out in corridors, list ...
- Altitude Digital Lets Publishers See Both Sides Now
VidBlog, P.J. Bednarski - Thursday, November 12, 2015
Altitude Digital, the big supply-side platform, today is formally announcing it h ...
- Programmatic Is Full Steam Ahead As Tech Leaders Move Up The WPP Ranks
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 11, 2015
WPP Group's media-buying arm, which controls $106 billion in global ad spendin ...
- Demandbase Launches B2B Data Cloud, 'Job Function Targeting'
Real-Time Daily, Felicia Greiff - Wednesday, November 11, 2015
Demandbase, a retargeting platform for B2B marketers, has launched a B2B da ...
- Starting Your Own Programmatic Trading Desk: Five Things You Need To Know
RTBlog, Tobi Elkin - Wednesday, November 11, 2015
Booyah Advertising, a full-service Denver-based agency, is an interesting case study ...
- Programmatic Might Be A Plus For Creatives
VidBlog, P.J. Bednarski - Wednesday, November 11, 2015
At a conference about programmatic sponsored by Think LA and IAB, ...
- Xaxis Targets Voters With Personalized Ad Product
Real-Time Daily, Felicia Greiff - Monday, November 9, 2015
Programmatic advertising platform Xaxis is launching a new product called Xaxis Politic ...
- Adsquare Partners With Smaato
Real-Time Daily, Tobi Elkin - Tuesday, November 10, 2015
Berlin-headquartered adsquare, an audience management platform for mobile programmatic advertising, has join ...
- TubeMogul Q3 Up, Despite Shaky Ad Sentiment
Real-Time Daily, Felicia Greiff - Tuesday, November 10, 2015
Amid concern about ad blockers and shaky ad investor sentiment, TubeMogul gr ...
- Insatiable Curiosity is A Good Thing: Never Stop Questioning
RTBlog, Tobi Elkin - Tuesday, November 10, 2015
I tend to be skeptical and insatiably curious at once. I al ...
- Yieldbot Rolls Out Open-Source 'Header Bidding,' Looks To Create Industry Standard
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2015
Yieldbot on Monday will release an open-source header bidding framework it cal ...
- Programmatic TV: More 'In Their Own Words'
Audience Buying Insider, Mitch Oscar, Charlene Weisler - Friday, November 6, 2015
Recently, Charlene Weisler and I allowed some of the prominent programmatic ...