- Marketers' Relationship With Mobile Programmatic: It's Complicated
Around the Net in Real-Time, Tobi Elkin - Friday, November 20, 2015
Consumers now spend more than 50% of their digital screen time ...
- Millennials, Hispanics Should Push Digital Political Spending
Around the Net in Video, P.J. Bednarski - Friday, November 20, 2015
Millennials will represent a third of all voters and Hispanics should represe ...
- Viamedia, Rentrak Team For New Political Ad-Planning Tool
Audience Buying Insider, Wayne Friedman - Friday, November 20, 2015
Helping to navigate the expected wild swings in local TV advertising invento ...
- Programmatic Media And The Blockchain
Online Spin, Josh Engroff - Friday, November 20, 2015
It may sound crazy, but using a secure, decentralized and fully electron ...
- Can Programmatic Solutions Help Solve Agencies' Bandwidth Problem?
Programmatic Insider, Emmy Spahr - Friday, November 20, 2015
For years the balance of workload versus scope of work has plagu ...
- Rocket Fuel's 'People-Based Marketing' Is All About The Conversation
Real-Time Daily, Felicia Greiff - Thursday, November 19, 2015
Programmatic platform Rocket Fuel announced a new default for its software, wh ...
- Data-Powered Creative Necessity In Programmatic Age
Real-Time Daily, Jim Caruso - Friday, November 20, 2015
While programmatic's biggest benefit is the ease with which marketers can deliv ...
- Can Marketers Meet Brand-Building Objectives Programmatically?
RTBlog, Tobi Elkin - Friday, November 20, 2015
Can marketers meet brand-building objectives programmatically? Yes, they can, according to ...
- All Politics Is Data for 2016 And Beyond
Around the Net in Real-Time, Tobi Elkin - Thursday, November 19, 2015
Street Fight's Noah Elkin notes that the 2016 elections will be dominat ...
- Newly Discovered Botnet Siphoning Billions From Digital Advertising: Report
Around the Net in Real-Time, Tobi Elkin - Thursday, November 19, 2015
RTD reported on Pixalate's discovery of the dangerous botnet Xindi which cou ...
- Twitter Highlights Value Of Mobile Programmatic
Mobile Marketing Daily, Ben Frederick - Wednesday, November 18, 2015
Twitter released findings from its programmatic marketplace today, revealing a strong opportuni ...
- How Targeting Life Events Allows Brands to Better Understand Audiences
Real-Time Daily, Joseph Lavan - Wednesday, November 18, 2015
I have a confession to make. I recently got bored at wo ...
- Sonobi Launches Direct Programmatic Platform With Guarantee On Audience Targeting
Real-Time Daily, Tobi Elkin - Thursday, November 19, 2015
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting ...
- Prep & Predictions Series: Four Things You Need To Know For 2016
RTBlog, Tobi Elkin - Thursday, November 19, 2015
SpotX's Sean Buckley on four things you need to know for 201 ...
- Channel 4 Unveils Programmatic Targeting Platform
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
Channel 4 has announced the launch of its new ad-targeting technology, Premi ...
- Why Programmatic Ad Buying Is More Important Than You Think
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 18, 2015
A great read in ClickZ that breaks down the benefits of programmat ...
- Native Ads May Help Marketers Combat Ad Blocking
Real-Time Daily, Felicia Greiff - Tuesday, November 17, 2015
Marketers need to explore native advertising to fight ad blockers, a stu ...
- Maximizing Ad Viewability
Real-Time Daily, Anant Joshi - Wednesday, November 18, 2015
Only the incredibly convoluted world of online advertising can generate such in-dep ...
- MediaMath Acquires Spree7 to Expand Programmatic Offering in Europe
Real-Time Daily, Felicia Greiff - Wednesday, November 18, 2015
In an effort to expand its programmatic offerings in German-speaking countries, demand-si ...
- Lucid Launches 'Proof' To Bring Transparency To Media Buying
Real-Time Daily, Felicia Greiff - Wednesday, November 18, 2015
Looking to bring transparency back to media buying, Software company Lucid ...
- Prep & Predictions Series: Six Things You Need To Know For 2016
RTBlog, Tobi Elkin - Wednesday, November 18, 2015
In "RTBlog," we'll be featuring a steady flow of predictions from a ...
- Don't Serve Me The Same Ad As Ray Next Door. Believe Me - We're Nothing Alike
SearchBlog, Laurie Sullivan - Wednesday, November 18, 2015
Now that marketers have access to dynamic creative ads in HTML5, markete ...
- Google To Support Programmatic Native Advertising
Around the Net in Real-Time, Tobi Elkin - Monday, November 16, 2015
AdExchanger's savvy spin on Google's move to enable publishers to expose nati ...
- Is Mobile Programmatic A Brand Builder or Brand Buster?
Around the Net in Real-Time, Tobi Elkin - Monday, November 16, 2015
Ad Age weighs in on mobile programmatic as the next big thi ...
- Everything You Need To Know About Programmatic: The Video Edition
Around the Net in Real-Time, Tobi Elkin - Monday, November 16, 2015
Gotta hand it to those Brits at The Drum. They've got ...
- Pixalate's Fix For 'Xindi,' Bot That's Zapping University, Fortune 500 Computer Systems
Real-Time Daily, Tobi Elkin - Tuesday, November 17, 2015
Pixalate is determined to address a bot it calls "Xindi" that ...
- How To Scale Native Programmatic Advertising
Real-Time Daily, Jeremy Kayne - Tuesday, November 17, 2015
I'm heartened to see that the notion of native programmatic advertising ...
- DataXu Expands Global Footprint Into Asia-Pacific
Real-Time Daily, Tobi Elkin - Tuesday, November 17, 2015
DataXu, a provider of programmatic marketing software for brands and agencies, ...
- Goodblock: An Ad Blocker With A Purpose
RTBlog, Tobi Elkin - Tuesday, November 17, 2015
A company called Gladly on Tuesday will launch a new kind ...
- Ad Ops Insider: Get Your Header Bidding On!
Around the Net in Real-Time, Tobi Elkin - Monday, November 16, 2015
Ad Ops Insider offers an amazingly detailed roundup of ad tech provider ...