- Attribution: Why Game Theory Is Not Enough
Real-Time Daily, Mert Bay - Monday, January 18, 2016
Game theory just sounds fun. It rings of intriguing calculations done ...
- CPXi Launches Biddr To Help Boost Publisher Monetization
Real-Time Daily, Tobi Elkin - Tuesday, January 19, 2016
CPXi's programmatic marketplace division, bRealTime, launched Biddr, a set of header biddi ...
- AdRoll Report Finds 66% Of Marketers Planning To Raise Programmatic Ad Spend
RTBlog, Tobi Elkin - Tuesday, January 19, 2016
AdRoll's State of the Industry Report finds 66% of marketers planning ...
- How Will The Fourth Industrial Revolution Impact Search Advertisers, Marketers?
SearchBlog, Laurie Sullivan - Tuesday, January 19, 2016
How will the Fourth Industrial Revolution impact search advertising and marketing? Infosy ...
- MRC Says 2016's The Year Of Mobile Viewability
Around the Net in Real-Time, Tobi Elkin - Monday, January 18, 2016
AdExchanger reported that the Media Ratings Council is focusing on mobile viewabili ...
- Death Of Media Agency Is Greatly Exaggerated
Around the Net in Real-Time, Tobi Elkin - Monday, January 18, 2016
The Drum'sdigital editor Ronan Shields weighs in on a study of mobi ...
- Techcrunch's Ad Blocking Primer
Around the Net in Real-Time, Tobi Elkin - Monday, January 18, 2016
Techcrunch offers a nifty ad blocking primer -- the piece defines ...
- Christie's Super PAC Taps TubeMogul To Hone Campaign Ad Targeting
MediaDailyNews, Philip Rosenstein - Monday, January 18, 2016
Chris Christie's super PAC, America Leads, has engaged TubeMogul as its vid ...
- Apple Confirms It Will Shutter iAd Network
Mobile Marketing Daily, Laurie Sullivan - Saturday, January 16, 2016
Apple will shutter the iAd App Network as of June 30, 201 ...
- Euclid Analytics Raises $20 Million To Improve In-Store Tracking Tech
Real-Time Daily, Felicia Greiff - Friday, January 15, 2016
Euclid Analytics, a location data company, raised $20 million in Series ...
- Apple iAd: The Good, The Bad And The Ugly
RTBlog, Felicia Greiff - Monday, January 18, 2016
Apple iAd has cut its sales staff, BuzzFeed reported last Wednesday. Cat ...
- Publishers Aren't Panicking Over Ad Blocking Threat
Around the Net in Real-Time, Tobi Elkin - Friday, January 15, 2016
The Wall Street Journal reports that while publishers are taking ad blocki ...
- Is Snapchat Looking To Pick Up An Ad Tech Co.?
Around the Net in Real-Time, Tobi Elkin - Friday, January 15, 2016
Snapchat is reportedly sniffing around the ad tech space for a compa ...
- Rocket Fuel Hires New CMO, Ups Programmatic TV Efforts
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2016
Programmatic/ad tech company Rocket Fuel has hired a new chief marketing offic ...
- Mediaocean Buys Aussie Software Provider Of Ad Financial Tech
Real-Time Daily, Felicia Greiff - Thursday, January 14, 2016
Mediaocean acquired an Australian software provider to offer global clients a streamlin ...
- A Conversation With PlaceIQ's CEO Duncan McCall
RTBlog, Felicia Greiff - Friday, January 15, 2016
PlaceIQ has snagged a $25 million Series D funding round. ...
- Yieldbot Becomes Profitable, Focuses On Mobile Location Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2016
First-party data from search or social and Web properties that tell bran ...
- Apple Gifts iAd To Publishers
SearchBlog, Laurie Sullivan - Friday, January 15, 2016
After six years of running the mobile advertising platform iAd, reports sugge ...
- GroupM's Rob Norman: "Less Demand For Bad Media Supply"
Around the Net in Real-Time, Tobi Elkin - Thursday, January 14, 2016
AdExchanger chats with Rob Norman, GroupM's Chief Digital Officer, who opens ...
- ConvertMedia Adds More Than 100 Premium Publishers to Proprietary Video SSP
Around the Net in Real-Time, Tobi Elkin - Thursday, January 14, 2016
SSP ConvertMedia on Wednesday announced the addition of more than 100 premi ...
- FT Names Elli Papadaki Global Head Of Programmatic Sales
Around the Net in Real-Time, Tobi Elkin - Thursday, January 14, 2016
The Financial Times on Wednesday announced the appointment of Elli Papadaki ...
- How To Use Real-Time Data In Marketing Campaigns
Around the Net in Real-Time, Tobi Elkin - Thursday, January 14, 2016
Forbes contributor AJ Agrawal, CEO of Alumnify, Inc.,
explains the benefi ...
- Varick Violated Privacy Code, Watchdog Says
PolicyBlog, Wendy Davis - Thursday, January 14, 2016
MDC Partners' agency trading desk Varick Media Management violated the industry's priva ...
- WideOrbit's WO Programmatic Adds Deal ID Support
Real-Time Daily, Felicia Greiff - Thursday, January 14, 2016
WideOrbit, an ad management software provider, announced its WO Programmatic platform n ...
- Clarification: Smart AdServer
Real-Time Daily, editor - Thursday, January 14, 2016
Smart AdSever's competition is DFP, AppNexus and Rubicon. ...
- Leveraging Moment Marketing To Drive Real Value
Real-Time Daily, Chris Emme - Wednesday, January 13, 2016
One of the themes emerging this year is moments marketing, which ...
- App Annie Raises $63M, Adds New Board Member
Real-Time Daily, Tobi Elkin - Thursday, January 14, 2016
App Annie, the mobile app data and insights provider, on Thursday sa ...
- Pangis Becomes Xaxis COO -- And Most Powerful Woman In Programmatic
Real-Time Daily, Joe Mandese - Thursday, January 14, 2016
Nicolle Pangis, who began her career in a junior role at th ...
- Sizmek Earns Desktop, Mobile Web And In-App MRC Accreditation
RTBlog, Felicia Greiff - Thursday, January 14, 2016
Open ad management company Sizmek announced it now has desktop, mobile W ...
- Mobile Programmatic -- IAB Uncovers 'Disconnnect' Between Usage And Understanding
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Marketers are increasingly buying mobile programmatically but there is a "clear disconnec ...