- The Road To Going Public In 2016
Real-Time Daily, Felicia Greiff - Thursday, January 21, 2016
At AdExchanger's Industry Preview on Thursday, panelists discussed what the ad te ...
- Here's How Smart Marketers Are Doing Cross-Device
Real-Time Daily, Matthew Westover - Friday, January 22, 2016
Marketers of all stripes can learn a lot from brands getting gre ...
- IAB Releases New Lexicon On Data Segments, Techniques
Real-Time Daily, Tobi Elkin - Friday, January 22, 2016
The Interactive Advertising Bureau (IAB) on Friday released a new Data Segmen ...
- FTC To Ad Tech Industry: More Transparency, User Control Over Data Necessary
RTBlog, Felicia Greiff - Friday, January 22, 2016
The Federal Trade Commission was clear about its position on ad te ...
- Social Tech-Oriented Canvs Raises $5.6M To Build Sales, Marketing Teams
Social Media & Marketing Daily, Ben Frederick - Thursday, January 21, 2016
Canvs CEO Jared Feldman says the money will be used to bui ...
- Don't Get Angry At The IAB's Blocking Of Adblock Plus
Around the Net in Real-Time, Tobi Elkin - Thursday, January 21, 2016
Deep Focus CEO Ian Schafer writes in Campaign U.S. that instead ...
- Google Eyes Super Bowl Advertisers For Real-Time Campaigns
Around the Net in Real-Time, Tobi Elkin - Thursday, January 21, 2016
Google is hoping to take a bite out of Twitter's business f ...
- Agency Trading Desk Decentralization: Coming Soon?
Around the Net in Real-Time, Tobi Elkin - Thursday, January 21, 2016
With programmatic commanding an increasing share of marketing budgets, trading desk knowled ...
- Why Search Marketers Should Think Cross-Device Programmatic
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 21, 2016
Agency teams have begun to consolidate media buys -- search, social, displ ...
- Time Inc. Rolls Out CampaignFocus To Provide Political Ad Targeting
Publishers Daily, Erik Sass - Wednesday, January 20, 2016
With the 2016 presidential and Congressional contests in full swing, Time In ...
- Nielsen Global's John Lewis Joins Rocket Fuel Board
Real-Time Daily, Tobi Elkin - Thursday, January 21, 2016
Programmatic provider Rocket Fuel on Thursday announced it has named John Lewi ...
- Is Ad Blocking The New 'Napster'?
Real-Time Daily, Steve Smith - Thursday, January 21, 2016
A panelist at MediaPost's "The Reckoning" event this week said ad blocki ...
- MediaPost Conference Roundup: Political Data, Tools Better Than Ever
Red, White & Blog, Philip Rosenstein - Thursday, January 21, 2016
Eleven days before the Iowa caucuses and 19 days to New Hampshire ...
- The Cross-Device Conundrums Of 2016
RTBlog, Felicia Greiff - Thursday, January 21, 2016
With people using something like four to six devices through the cour ...
- IAB Bars AdBlock Plus, Welcomes Ghostery To Speak
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 20, 2016
Advertising Age reports that while ad blocking pioneer Adblock Plus has be ...
- How Four Publishers Are Messaging Ad Blocking Users
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 20, 2016
AdExchanger takes a look at four publishers and creative solutions to ...
- OpenX Racked Up $140M In Net Revenue In 2015
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 20, 2016
TechCrunch put its spin on the financials of ad tech provider Open ...
- Yahoo Rolls Native Display Ads Onto BrightRoll, Complementing Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 20, 2016
Yahoo announced Wednesday that it has made native advertising available on the BrightRo ...
- Browser Offers 'Brave' Solution To Ad Blocking, Will Cut Users And Publishers In
Digital News Daily, Joe Mandese - Wednesday, January 20, 2016
At a time when both Madison Avenue and the digital publishing communi ...
- Programmatic May Be Problematic, But Agencies Set Up Own Capabilities
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2016
For every dollar spent on programmatic, there are platform, technology, verification a ...
- A Frank Chat About Ad Blocking
Real-Time Daily, Felicia Greiff - Tuesday, January 19, 2016
MediaPost's event "The Reckoning" in Washington, D.C., Tuesday kicked off with ...
- Fraud, Bots And The Clean Players
Real-Time Daily, Felicia Greiff - Tuesday, January 19, 2016
"The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused ...
- Yahoo Bows Programmatic Native Advertising On BrightRoll Exchange
Real-Time Daily, Tobi Elkin - Wednesday, January 20, 2016
Yahoo on Wednesday announced the availability of programmatic native advertising on t ...
- Accenture's Kevin Rettig: Whoah, 'Wait A Minute' On Programmatic
RTBlog, Tobi Elkin - Tuesday, January 19, 2016
Programmatic technologies seem to invite greater distrust and fraud into the advertisi ...
- AppNexus Weighs Options Given IPO Climate
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 19, 2016
AdExchanger reports that AppNexus is mulling its options as the IPO clima ...
- Bogus Traffic Plagues Online Ad Biz
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 19, 2016
While trade groups and other entities have tried to make the indust ...
- Ad Fraud Persists
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 19, 2016
Campaign U.S. reports on the ad fraud problem vis-a-vis a new stu ...
- Hello Mobile Programmatic, Goodbye Sales Teams
London Blog, Sean Hargrave - Tuesday, January 19, 2016
Apple's iAd won just 5% of the mobile market that it claim ...
- TruSignal, LendingTree Partner To Discover Who Will (And Won't) Convert
Real-Time Daily, Felicia Greiff - Monday, January 18, 2016
LendingTree came to TruSignal with a challenge, said TruSignal's VP-marketing, Pete LaFon ...
- OpenX Numbers Paint A Rosy Picture
Real-Time Daily, Tobi Elkin - Tuesday, January 19, 2016
Privately held OpenX has opened the kimono on its year-end 2015 financial ...